(CNN) - Political candidates have learned to use Facebook, Twitter, YouTube and other social networking tools to promote their campaigns. But is there room for yet another?
"If you look at these types of sites, the last thing we need to do is start creating these networks all over again because it is pretty time-consuming," says David Almacy, the White House Internet Director for much of former President Bush George W. Bush's second term.
Now a senior vice president at Edelman Communications, Almacy said that he worries some new "fad" for communicating a political message might come along forcing campaigns to start from scratch, which he said could frustrate supporters who are comfortable with the current online networking tools.
He thinks the major sites have not matured completely, but are well established and useful enough that "we're on the cusp of it coming into more of a 'Golden Age'" with less need for something new to engage voters and activists.
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