Washington (CNN) - The White House announced Thursday that veteran Democratic strategist Stephanie Cutter will lead communications and outreach strategy efforts for the implementation of the new health care reform law.
Cutter will oversee what is expected to be a significant campaign to build public support for the law, which Republicans have vowed to repeal if voters put them back into power in the 2010 midterm elections.
"Stephanie is one of the most respected professionals in public affairs and has an innate understanding of the nexus between policy and communications," President Obama said in a statement. "She's also a veteran of the White House, and I'm thrilled to have her on board in this new role."
Cutter, who will hold the title of assistant to the president for special projects, has been tapped by the Obama administration for similar senior messaging roles in the past. Most recently, she helped first lady Michelle Obama launch the "Let's Move" initiative to combat childhood obesity and also served as counselor to Treasury Secretary Timothy Geithner. During the 2008 presidential campaign, Cutter was the chief spokesperson for the Obama-Biden transition and was Michelle Obama's chief of staff. During John Kerry's 2004 presidential campaign, she served as communications director.
Cutter is expected to serve at the White House for a short term and then return to the strategic communications firm she founded, The Cutter Media Group LLC.