Washington (CNN) - Ohio Gov. Ted Strickland, locked in a tough re-election fight against Republican John Kasich, is going negative in his first television ad of the campaign.
The tough new ad features Meghan Cofield, a Dayton factory worker whose job "got shipped to China" thanks to trade deals like NAFTA, which Kasich voted for when he served in Congress.
The ad also takes on Kasich for his ties to Lehman Brothers, the collapsed Wall Street investment firm. Kasich spent seven years in Lehman's Ohio branch.
"Congressman Kasich couldn't possibly understand what Ohioans are going through right now," Cofield narrates. "And now he wants to be Governor? Does Ohio really need a Congressman from Wall Street for Governor?"
But if the commercial is new, the ad's main character - and some of its footage - is not.
The Kasich campaign points out that Cofield, the very same Dayton factory worker, lent her services to the Service Employees International Union in 2008, when the labor group ran ads in Ohio attacking Sen. John McCain during the presidential campaign.
Both ads use the same stock video of Cofield walking forlornly alongside her shuttered brake-pad production facility.
UPDATE: The two campaigns traded words after the ad was released Tuesday. The Kasich camp called the spot a "recycled attack ad from the 2008 presidential campaign" and said Ohoians are ready for a change.
"Ted Strickland is in political jeopardy because his chronic mismanagement of state government worsened the recession’s impact on Ohio, and he thinks his only chance is to go negative to distract voters from his failures," said Kasich spokesman Rob Nichols. "How sad for Ted Strickland and how sad for Ohio."
Strickland's team, meanwhile, chided the Kasich campaign for seizing on the similarities between the ads.
"When the Kasich campaign doesn't like the message, they resort to attacking the messenger," said Strickland spokeswoman Lis Smith. "It's disgraceful that they'd stoop so low as to attack a woman who lost her job thanks to unfair trade deals like the ones Congressman Kasich supported during his time in Washington. Their silence on these trade deals is deafening."