Washington (CNN) - A Michigan gubernatorial candidate released a new ad Friday that focuses almost exclusively on his credentials as a nerd.
Republican Rick Snyder's 30-second spot, titled "Businessman," shows the candidate standing in front of a series of charts and graphs while speaking in manner that brings to mind actor Ben Stein's famous monotone delivery in the film "Ferris Bueller's Day Off."
Snyder quickly fades into the background and his daughter picks up the slack, telling viewers that her father has the credentials to tackle Michigan's economic woes.
"My dad is such a nerd. I'd like to have a cool boyfriend, but dad says if I got one he'd just end up working for a nerd," Snyder's daughter says. "Dad's a businessman, not a politician. He's the only businessman running so he's the only one that even knows what he's doing."
Snyder, the former President and Chief Operating Officer of computer giant Gateway, has the business credentials to back up his daughter's words. Friday's ad is not Snyder's first "nerd" spot, but the campaign clearly thinks the unconventional strategy is a winner.
"Rick continues to proudly refer to himself as a nerd because solving the state's problems is more important to him than the trappings of political office. Tough nerds are known for getting results and that's exactly what Rick intends to do as governor," his campaign said in a statement.
Snyder faces a crowded primary field that includes Rep. Pete Hoekstra, state Attorney General Mike Cox, Oakland County Sheriff Michael Bouchard and state Sen. Tom George.