Washington (CNN) – A Michigan gubernatorial candidate released a new ad Friday that focuses almost exclusively on his credentials as a nerd.
Republican Rick Snyder's 30-second spot, titled "Businessman," shows the candidate standing in front of a series of charts and graphs while speaking in manner that brings to mind actor Ben Stein's famous monotone delivery in the film "Ferris Bueller's Day Off."
Snyder quickly fades into the background and his daughter picks up the slack, telling viewers that her father has the credentials to tackle Michigan's economic woes.
"My dad is such a nerd. I'd like to have a cool boyfriend, but dad says if I got one he'd just end up working for a nerd," Snyder's daughter says. "Dad's a businessman, not a politician. He's the only businessman running so he's the only one that even knows what he's doing."
Snyder, the former President and Chief Operating Officer of computer giant Gateway, has the business credentials to back up his daughter's words. Friday's ad is not Snyder's first "nerd" spot, but the campaign clearly thinks the unconventional strategy is a winner.
"Rick continues to proudly refer to himself as a nerd because solving the state's problems is more important to him than the trappings of political office. Tough nerds are known for getting results and that's exactly what Rick intends to do as governor," his campaign said in a statement.
Snyder faces a crowded primary field that includes Rep. Pete Hoekstra, state Attorney General Mike Cox, Oakland County Sheriff Michael Bouchard and state Sen. Tom George.
what a dork!
obama is the original 'nerd'. created by nerd-in-charge and his boaaa DAVID AXELROD.
I hope he wins. Michigan CANNOT afford to continue under democrat stewardship.
Didn't Gateway get crushed by Dell under this fools leadership?
What you want is what you get! Frankly I hate nerd, I hate Party of No members, I hate teabuggers and I hate republicans! Get the message, I'm a Liberal!
Weren't businessmen the ones who were responsible for the collapse of the economy? Being a businessman does not, in and of itself, make one qualified for anything.
As a former President and Chief Operating Officer whose side do you think he's going to be on? Us average hard working Americans or the corporations? That not hard figure out at all.
Vote NO in NOvember to the party of NO.
Sorry, not buying it. I support Hoekstra for Gov.
It's not bad to be a nerd, but it is bad to be a Republican. We need smart people in office, but it was their ideology that brought this country to it's knees. You can't give tax breaks to the rich, have two wars going, have Wall Street and banks deregulated and acting like their in Vegas. It just doesn't work. We are finally seeing some glimmer of hope for a recovery. We cannot let them take us down the same or worse path.
Until he can quote Star Trek and make references to programming language, he's just a guy trying for our image. He's wearing a business suit, not the robes of a Jedi or the T-shirt of his favorite comic book superhero.
If Meg Whitman and Carly Fiorina can run for office in CA I don't see why this man can't have a decent shot at it. I think we could use a lot more business people in office at the moment.
"Nerds" tend to be open minded.
The republican party of today is certainly not.
They also tend to have a brain, and HATE being pandered too.
SHOW us you are a techy, dont tell us.