(CNN) – An anti-abortion group, Susan B. Anthony List, announced Tuesday that it is launching a campaign to support Nevada Republican Sue Lowden's bid for the Senate.
Lowden is one of several GOP challengers vying for the chance to face off against Senate Majority Leader Harry Reid, who is up for re-election this November. Reid's lead role in helping to get the recent health care legislation passed has made him a particular target of conservatives this election cycle.
As part of its support for Lowden, SBA List is running a $50,000 radio ad campaign focused against the new health law. The 30-second radio spot criticizes Reid for helping to pass the legislation which, the group argues, expands the availability of taxpayer dollars to pay for abortion.
"More than ever, America needs committed pro-life leaders," Marjorie Dannenfelser, the president of the SBA List, says in the ad, "leaders like Sue Lowden. In the state Senate, Sue Lowden led the fight for legislation that required parents be notified if their teen daughter was seeking an abortion. I know we can trust Sue Lowden to fight abortion. Call her . . . and thank her for being a pro-life champion."
The radio ad is running 70 times a day in Nevada through May 14, according to SBA List. The group also said that the $50,000 radio campaign was part of a larger effort to support Lowden with a total budget of $100,000 that will also fund e-mails and automated phone calls to likely primary voters.
A mid-April poll showed Lowden leading Reid in a hypothetical three-way general election race that included Scott Ashjian, who is running as the Tea Party candidate. Nevada primary voters go to the polls on June 8.