Washington (CNN) – Carly Fiorina’s Senate campaign has unveiled a new mobile twist to phone banking that allows volunteers to make voter contacts on-the-go.
The program works by sending volunteers a text message with the name and phone number of a person the campaign wants to reach. The volunteer then makes contact and asks if the voter plans to support Fiorina as the Republican nominee for Senate. The response is then relayed back to the campaign and is logged into the campaign voter file, similar to how a traditional phone bank works. But the transfer of the information is done via SMS texting.
“This technology brings traditional phone banking right to the palm of your hand,” Fiorina spokeswoman Julie Soderlund told CNN in an e-mail.
The program also allows people to opt in to receive periodic campaign updates as text messages. While the technology has been created, the campaign will put the mobile phone banking into use in the coming weeks as the California primary is June 8.