Washington (CNN) - A Democratic candidate, who does not have President Obama's endorsement, is happy to borrow a signature slogan from the president's 2008 campaign: "Change."
That familiar one-word motto is the title of a new TV ad, released Thursday, from Arkansas Lt. Gov. Bill Halter. The Democrat is locked in a run-off with Sen. Blanche Lincoln after neither candidate captured 50-percent of the vote in Tuesday's primary.
The run-off is set for June 8.
Halter's new 30-second ad mentions the word "change" four times, an average of once every seven seconds.
"You're not going to be able to change Washington if you don't change the people you send there," Halter is heard saying in one line.
It's a campaign message Halter has pressed repeatedly during the campaign. On Tuesday, after voting at a polling place, Halter said, "…if you send the same people to Washington, you're guaranteed to get the same result."
"Change" is, of course, the prime campaign slogan pushed by the Obama campaign during the 2008 presidential election.
Lincoln's campaign responded to Halter's new ad and overall use of the one-word catchphrase.
"Anyone can promise change, but Sen. Lincoln has the record as an agent of change standing up to special interests on behalf of Arkansans," Lincoln campaign spokesman Katie Laning Niebaum said in a statement to CNN.
Referring to a Senate vote that cleared the way for Wall Street reform to head to a final
vote, Laning Niebaum added, "Today, her bill to end backroom Wall Street deals that put Arkansans at risk is poised to pass the Senate."