Washington (CNN) – A political ad featuring a moving truck and miles of highway made its debut Tuesday on Arkansas airwaves, painting incumbent Arkansas Sen. Blanche Lincoln as an out of touch Beltway insider who has left her constituents behind and moved to Washington.
The 60-second spot comes courtesy of the American Federation of State, County and Municipal Employees, a major labor union and supporter of Arkansas Lieutenant Gov. Bill Halter, Lincoln's Democratic opponent.
Lincoln was forced into a June 8 run-off with Halter after neither candidate captured 50 percent of the vote in last week's Democratic primary.
Labor unions have played an active role in the race, portraying Lincoln as a Washington insider out of touch with Arkansas Democrats – a charge Lincoln has responded to by pointing out that many of the labor unions, including AFSCME, are based in Washington, D.C. themselves.
But that hasn't stopped the union attacks.
"When Blanche Lincoln moved her family full time to Washington, D.C., she quickly became part of the place," the spot's narrator says. "And that's the problem."
The ad is set to run in Arkansas' three biggest media markets until the June 8 runoff, according to AFSCME deputy political director Ricky Feller.
Feller also said the $855,000 buy represents a significant chunk of the $1.4 million that the union plans to spend on the race, with the rest of the funds invested in the union's ground game and radio ads.
The ad's moving motif runs throughout, depicting a moving van speeding past billboard-like graphics that tie Lincoln to oil and insurance companies.
"She was on the move all right," the narrator says of Lincoln. "Cozying up to the lobbyists, their big money and influence, Goldman Sachs and the other Wall Street banks, big insurance companies like Blue Cross, big oil insiders: BP, Texaco, and Amoco and the like. She took their money, did their bidding, moved up, the Washington way."
The Lincoln campaign did not respond to CNN requests for comment, but did post a new ad on their website Tuesday titled "Breaking News!" that touts Lincoln's role in passing Wall Street reform legislation.
In the 30-second spot, a narrator says Lincoln is "standing firm, for Arkansas, for historic change."
Another Lincoln ad titled "Instead" lists key pieces of legislation that Lincoln has supported before alleging that Halter's company outsourced jobs to India.