(CNN) - Kentucky Senate candidate Rand Paul is replacing his campaign manager as he looks to pivot to the general election and move past a series of damaging public statements about civil rights.
David Adams, a former blogger who managed Paul's grassroots campaign through his Republican primary win last Tuesday, will now serve in the role of "Campaign Chairman."
Jesse Benton, until now the campaign's top consultant, will assume the title of Campaign Manager. Benton was the communications director for Paul's father, Texas Rep. Ron Paul, during the 2008 Presidential campaign. He is also married to Ron Paul's granddaughter.
Adams hinted at the re-shuffling earlier Wednesday on his Twitter account, writing that he "expects to outlive rumors of my imminent demise."
Benton stressed that the move was not a "shakeup" and said Adams will remain the campaign's "top liason to donors and the grassroots" along with being "a top surrogate" for the candidate. Benton will manage the "nuts and bolts" of the campaign, he said, with "a focus on strategy and messaging."
Republicans questioned the campaign's strategy and messaging last week after Paul granted interviews to several national media outlets and questioned elements of the Civil Rights Act - comments seized on by Democrats eager to paint the libertarian-leaning Paul as outside the Kentucky mainstream.
"This is essentially the same team, with slightly varied roles, that won the GOP primary by 24 points and was widely recognized for its effectiveness," Benton said.
Paul's Democratic opponent is Attorney General Jack Conway.