New York (CNN) – Facebook and YouTube Thursday launched hubs for campaigns tools candidates can use while gearing up to the next election cycle.
Facebook unveiled the "U.S. Politics on Facebook" page that will highlight how politicians, elected officials, and political campaigns are using Facebook.
The leading social network site has a "Facebook and Government" and "Congress on Facebook" page, which delivers interesting use-cases of Facebook being used to govern, as well as Facebook's targeted message to the politicians. "U.S. Politics on Facebook" will only highlight campaign uses, such as when Minnesota Gov. Tim Pawlenty hosted the first "Facebook Town Hall" in late March.
To help candidates deliver their messages more effectively and directly, YouTube launched the "You Choose 2010 Campaign Toolkit."
You Choose provides campaigns six different tools, many of which did not exist during the last election cycle, to promote their candidate. Some of these tools include "moderator," which allows candidates to have a one-to-many dialogue on video and text from a YouTube channel, and "TV Ads," which enables campaigns to run 15- and 30-second targeted advertisements on professional programming and channels.
"Our goal is to help political campaigns get their messages directly to voters using the most compelling political medium on the web: video," YouTube's head of news and politics Steve Grove wrote in an e-mail to CNN. "We're excited to see how campaigns use them to inform and engage voters on the issues in 2010 that matter most."
Both products were launched during the Personal Democracy Forum, a conference which explores how technology is changing politics and governance worldwide.