Washington (CNN) - The Democratic National Committee announced details Thursday of a new addition to their get-out-the-vote efforts, which includes a website and a focus on recruiting new voters for the midterm election.
Democratic leaders vowed to spend $50 million, which they describe as an unprecedented sum, for their "Vote 2010" efforts, which include the unveiling of a new "Raise Your Vote" campaign.
Party officials say the new campaign is specifically geared toward making voting registration and getting information about voting as easy as possible for people in any state across the country to access. DNC staffers say this is the first-ever comprehensive voting information and registration hub ever housed at the party headquarters.
"Also unprecedented is the idea that when our organizers hit the doors to register voters and turn them out they will have already built a relationship with them over the last year and a half," said Mitch Stewart, director of Organizing for America, the political arm for President Obama. "This won't be the first time our organizers will have met with the pastor at the local church or the commander at the local VFW post. We're hitting the ground running."
OFA, which was the original infrastructure for Obama's presidential campaign, is now housed at the DNC.
Officials said the plan is to use on-line and traditional campaign tools to combat the usual drop-off in voting from presidential elections to the midterms. The decline is often predominant among key Democratic constituencies such as African-Americans, Hispanics and younger voters, all of which voted in large numbers for then-Sen. Obama in the 2008 presidential election.
Making matters more difficult for the Democratic majority is the tough political climate for incumbents. Since the Democrats control the White House, and have more congressional incumbents the political winds are likely to favor Republicans in November.
"We've decided to make the unprecedented commitment, not just in terms of dollars but also manpower and technology, because what we know is when we expand the pool we win," said Hari Sevugan, the DNC communications director. "While we know this won't be a panacea to the historical head winds we are facing, turning out these new voters will help at the margins and can make that 2 or 3 point difference needed in close races this fall."
Also making things tough for the DNC is that surveys suggest Republicans are more excited about voting this year than Democrats. A CNN/Opinion Research Corporation poll conducted last month indicated that more than half of all registered voters, who consider themselves Republicans, are extremely or very enthusiastic about voting this year; with only a third of registered Democrats feeling that way.
Paul Steinhauser on Twitter: @psteinhausercnn