June 24th, 2010
04:21 PM ET
8 years ago

Palin endorsement hurts more than it helps?

 A new poll suggests a Palin endorsement may hurt more than it helps.

A new poll suggests a Palin endorsement may hurt more than it helps.

(CNN) – An endorsement from Sarah Palin has shown to be a surefire way to drum up excitement, make national headlines, and fuel campaign fundraising.

But when it comes to influencing voters in a general election, does a nod from the former Republican vice presidential nominee hurt more than it helps?

According to a new NBC News/Wall Street Journal survey, and first noted by the Washington Post, 52 percent of adults would respond in a negative manner if they knew Palin endorsed a candidate they were considering voting for.

Specifically, 15 percent of those surveyed said they would "have some reservations" about a candidate whom Palin backed while 37 percent responded they would be "very uncomfortable" if the Alaska governor had lent her support. Only 25 percent said they would react positively toward a candidate carrying Palin's stamp of approval. The survey, conducted on June 17-21, interviewed 1000 adults and carries a sampling error of plus or minus three percent.

But an endorsement from Palin has proven to pay dividends in Republican primaries this year.  Nearly every candidate the former Alaska governor has backed has gone on to win their contest. Most recently, Palin went three for three in statewide contests held June 8.

The former Alaska governor is specifically credited with helping state lawmaker Nikki Haley, once considered a long shot, win the South Carolina GOP gubernatorial race. Palin recorded an automated phone call urging Republicans in South Carolina to vote for Haley and was featured in one of the candidate's television ads.

The NBC News/Wall Street survey only underlies what previous polling has suggested: Palin is an undisputable force within her own party while remaining a divisive figure amongst the rest of the electorate.

A CNN poll conducted in April showed 54 percent of adults don't agree with Palin on the issues, 56 percent say she is not a strong and decisive leader, and 69 percent say she is not qualified to be president. Palin is popular in the South and in rural areas, but her unfavorable rating is at or near 60 percent among women, suburbanites, independents, and in the Northeast and West, according the April poll.

Filed under: Popular Posts • Sarah Palin
soundoff (178 Responses)
  1. Dominican mama 4 Obama

    Is this question a set-up?
    Where are the cameras hiding?

    June 24, 2010 04:28 pm at 4:28 pm |
  2. Kevin

    Maybe the candidates would have won anyway? Maybe Palin's advisors are only letting her pick sure things?

    June 24, 2010 04:29 pm at 4:29 pm |
  3. Larry


    Only the stupid Republicans think her endorsements mean anything.

    June 24, 2010 04:30 pm at 4:30 pm |
  4. beth

    finally an accurate assessment. i live in an area that is very pro-life, pro-gun, conservative, evangelical Christian....and i know plenty of republicans that haven't voted in the past because of no DECENT candidates. Most of these right-wingers have said that if Palin ever became the GOP presidential candidate, they would definitely have to vote for the DEMOCRATIC candidate.....Thank goodness she wants more transparency in the government and that she's as TRANSPARENT as they get....GOLLY GEE....GIVE IT A REST....she's no hockey mom, she doesn't have family values, her kids are political props, just PATHETIC

    June 24, 2010 04:30 pm at 4:30 pm |
  5. Chris - Denver

    Would a Palin endorsement hurt more than it helps? Let's hope so!

    June 24, 2010 04:31 pm at 4:31 pm |
  6. ib

    this is really funny especially coming from NBC. Hey people most of the ones she has backed has won. She drives the far left nuts–priceless.

    June 24, 2010 04:32 pm at 4:32 pm |
  7. Dominican mama 4 Obama

    Most recently, Palin went three for three in statewide contests held June 8.


    Here's a thought:

    Maybe Palin did not go three for three. Maybe the candidates went three for three IN SPITE OF PALIN.

    In addition, and upon reading the article, it appeared THAT NO ONE would vote for a candidate if the Alaskan Dingbat came within 100 miles of said candidate.

    I'm just saying....

    June 24, 2010 04:32 pm at 4:32 pm |
  8. Liberals are poison

    Totally moronic skewed polling if she's batting close to 1,000%. Liberals will see the results in November and watch congress change hands. The American public is sick and tired of slanted half-truth news coverage, and your poor ratings are the result.

    June 24, 2010 04:32 pm at 4:32 pm |
  9. Chipster

    I cannot help but notice that most of Palin's support comes from men who think she's cute or "hot," and I can't help but believe that was McCain's reason for choosing her as his co-candidate. He's always had an eye for the ladies, if his friends and family can be believed. Palin has shown little or no understanding of complex issues. She was dishonest about the bridge to nowhere, sale of the governor's airplane and Wassila's deficit hog of a stadium. She claimed to be an energy expert but was way off the mark with her Alaska's energy production. Say Goodnight, Sarah. That "Mama Grizzly" stuff just gets boring after a while.

    June 24, 2010 04:34 pm at 4:34 pm |
  10. Sniffit

    You know what a Caribou Barbie endorsement really and truly hurts more than anything else?

    My ears.

    Someone...please...convince her to shut her freekin cake-hole and STOP REPORTING ABOUT HER.

    June 24, 2010 04:35 pm at 4:35 pm |
  11. normajean

    To most of the people I talk with, Sarah Palins endorsement is "The kiss of Death "Whatever charm she had on many people is wearing very thin. In fact she is becoming a pain in the "A".

    June 24, 2010 04:36 pm at 4:36 pm |
  12. Bob in PA

    Polls that are based upon 1000 responses are always misleading. If that were true then on election night after 5% of the precints have report, you would be able to see a clear winner. Put some real news up here instead of poll analysis.

    June 24, 2010 04:36 pm at 4:36 pm |
  13. Dutch/Bad Newz, VA

    If I were running for public office, I sure wouldn't want an endorsement from "The Quitter from Wasilla." Who wants to be endorsed by someone who couldn't even finish out her full term as governor?

    June 24, 2010 04:36 pm at 4:36 pm |
  14. GuyinVA

    So the liberal intelligentsia in the northeast doesn't like her. Good. As the old saying goes, "You are honored by your friends. You are distinguished by your enemies."

    June 24, 2010 04:38 pm at 4:38 pm |
  15. Grog in Ohio

    And once again we need to sarcastically thank John McCain for inflicting the former 1/2 term Alaska governor upon the national consciousness.

    June 24, 2010 04:38 pm at 4:38 pm |
  16. Video Guy

    This is good news, there is hope. Now if CNN would stop reporting on her, maybe she will go away. If for no other reason, Do it for the good old USA. You Bet YA.

    June 24, 2010 04:38 pm at 4:38 pm |
  17. Liz the First

    Keep endorsing the bat-crap-crazies, Sarah!!! that way all the sane, rational folks will know who NOT to vote for. we knew we'd find a use for you.

    June 24, 2010 04:39 pm at 4:39 pm |
  18. 8 years of the Bush Error = How many years of recession and unemployment?

    "52 percent of adults would respond in a negative manner if they knew Palin endorsed a candidate they were considering voting for."

    Caution to all the tea baggers, this is a lie straight from the "liberal lamestream" just trying to "smear" the good "party of NO". We all know only Rasmussen has valid polls! Would spokesman Scotty Rasmussen appear on Fox daily if his polls were untrue?

    Disregard this "libtard" smear against your princess and go back to being Lush lemmings and Beck boors and keep believing Fox is the fair and balanced station!


    June 24, 2010 04:39 pm at 4:39 pm |
  19. Bassman

    A Court's verdict has fully vindicated Todd Palin's role as a close advisor and First Gentleman or, as we've come to know him, First Dude of Alaska. None other than serial ankle-biter Andree McLeod and her left-wing attorney Donald Mitchell (whom the court chastised in subsequent footnotes for multiple rule violations), claimed that by copying Todd Palin in any government related email, the Office of the Governor "waived" the deliberative process privilege and that therefore all the emails should be publicly released.

    Not surprisingly, The Court didn't buy this absurd argument and, in meticulously reviewing Alaska law, federal law, and the common law, resoundingly rejected Mitchell and McLeod's meritless arguments. They even went so far as to say that McLeod's team "ignored reality and common sense."

    Lets ignore this important story, and feed Americans irrelevent stories like whether or not a endorsement is good or bad. I do not need a poll to know if you ask a Democrat how they feel about Gov. Palin, they will say they dislike her.

    June 24, 2010 04:42 pm at 4:42 pm |
  20. Muffet

    Palin is nothing more than a distraction. A gnat perhaps, that has lost its way. A roach that doesn't respond to bug repellant. A joyful fly feeding on carcus. I don't get what people see in her. I don't get it when there are so many intelligent people with clearly defined views of issues in all political parties. In short...I put her, Limball and the Fox news nutt in the same boat..."CLUELESS people who gain wealth from being IGNORANT."

    June 24, 2010 04:42 pm at 4:42 pm |
  21. JonDie

    Hopefully Palin will be the kiss of death for Susana Martinez in New Mexico.

    June 24, 2010 04:42 pm at 4:42 pm |
  22. pockets

    Sarah Palin in mentally ill.

    June 24, 2010 04:42 pm at 4:42 pm |
  23. Anonymous

    ummm.. the dinos were here 5k years ago.. that's the brains of sarah plain.

    June 24, 2010 04:43 pm at 4:43 pm |
  24. Lynn

    I just wish she would go away!

    June 24, 2010 04:43 pm at 4:43 pm |
  25. Wisconsinite

    So to wrap up this poll . . . . the majority of Americans think Palin is a LOSER! Yeah. I can agree with that.

    June 24, 2010 04:44 pm at 4:44 pm |
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