June 24th, 2010
04:21 PM ET
8 years ago

Palin endorsement hurts more than it helps?

 A new poll suggests a Palin endorsement may hurt more than it helps.

A new poll suggests a Palin endorsement may hurt more than it helps.

(CNN) – An endorsement from Sarah Palin has shown to be a surefire way to drum up excitement, make national headlines, and fuel campaign fundraising.

But when it comes to influencing voters in a general election, does a nod from the former Republican vice presidential nominee hurt more than it helps?

According to a new NBC News/Wall Street Journal survey, and first noted by the Washington Post, 52 percent of adults would respond in a negative manner if they knew Palin endorsed a candidate they were considering voting for.

Specifically, 15 percent of those surveyed said they would "have some reservations" about a candidate whom Palin backed while 37 percent responded they would be "very uncomfortable" if the Alaska governor had lent her support. Only 25 percent said they would react positively toward a candidate carrying Palin's stamp of approval. The survey, conducted on June 17-21, interviewed 1000 adults and carries a sampling error of plus or minus three percent.

But an endorsement from Palin has proven to pay dividends in Republican primaries this year.  Nearly every candidate the former Alaska governor has backed has gone on to win their contest. Most recently, Palin went three for three in statewide contests held June 8.

The former Alaska governor is specifically credited with helping state lawmaker Nikki Haley, once considered a long shot, win the South Carolina GOP gubernatorial race. Palin recorded an automated phone call urging Republicans in South Carolina to vote for Haley and was featured in one of the candidate's television ads.

The NBC News/Wall Street survey only underlies what previous polling has suggested: Palin is an undisputable force within her own party while remaining a divisive figure amongst the rest of the electorate.

A CNN poll conducted in April showed 54 percent of adults don't agree with Palin on the issues, 56 percent say she is not a strong and decisive leader, and 69 percent say she is not qualified to be president. Palin is popular in the South and in rural areas, but her unfavorable rating is at or near 60 percent among women, suburbanites, independents, and in the Northeast and West, according the April poll.

Filed under: Popular Posts • Sarah Palin
soundoff (178 Responses)
  1. Scott Kenan

    Excuse me very much, but a month or two ago, when asked how she would choose candidates to Tea-Party endorse, Sarah Palin listed the second most important criteria to be that they were clearly going to win the contest.

    DUH!!! Of COURSE, when this is how you endorse, you do tend to have a lot of winners.

    I love Sarah Palin for making such a mockery of the Republican Party. Also, don't forget that during that same interview (at a Tea Party convention), she spoke for several paragraphs in total double-entendre (sp?) gay-speak about how her husband has been coming out of the closet. The Palins are hot through and through. They are God's joke on the Republican Party and should be appreciated for that.

    June 24, 2010 04:45 pm at 4:45 pm |
  2. ddh

    Shes not going away Communist new network , so get used to it.

    June 24, 2010 04:45 pm at 4:45 pm |
  3. Karen

    I wish she would stay in Alaska and raise her family.


    June 24, 2010 04:45 pm at 4:45 pm |
  4. Ex-Republican since McCain picked Palin

    I really believe those three would have won anyway. She tends to endorse the favorites and the front runners. 69% say she is not qualified to be president. I knew Americans were wise. I can honestly say I am glad to see so many of us can see thru her to what she really is and how unqualified she is. I think the Presidents ratings will go up before 2012 and hers will continue to go down.

    June 24, 2010 04:45 pm at 4:45 pm |
  5. Adalbert

    Sarah barracuda is an excellent example of how to succeed in this country by being an ignorant and outrages liar and an obstructionist. Her supporters are the naïve, the uneducated and the religious fanatics. No one with any common sense would want her endorsement.

    June 24, 2010 04:47 pm at 4:47 pm |
  6. Jim in San Mateo

    She may help in the primaries (they're about attracting the fringe, sometimes known as the "Base"), but she'll be an albatross come general election time, except of course in places in South Carolina.

    In California, Barbara Boxer would love for Sarah to campaign for Carly Fiorina. She'd be the kiss of defeat!

    June 24, 2010 04:47 pm at 4:47 pm |
  7. Truth-Bomb Thrower

    Putting a question mark after a headline–yet just another way for CNN to show off it obvious anti-republican bias.

    June 24, 2010 04:47 pm at 4:47 pm |
  8. DIANA

    I hope she keeps endorseing her loser candidates until Nov and then goes away. Goes to show the rest of the country isn't as stupid as those who worship at the alter of Palin and her hate.

    June 24, 2010 04:47 pm at 4:47 pm |
  9. Joe, San Diego

    Saddened to say Sarah Palin is a generic brand... she sells her looks and is just a pep rally cheerleader... the American people that don't do their homework on this woman are the C/D/F students or rednecks without an education. She doesn't answer any questions just says what the President isn't doing. Make a concrete sentence Sarah of what YOU will do not say what the other guy isn't doing. As for the rednecks well saddened to say the look may be 2010 fashion but it is still aryan nation underneath and I see that as a White guy!

    June 24, 2010 04:47 pm at 4:47 pm |
  10. Ted T.

    Maybe their is still hope for the voting public yet!

    June 24, 2010 04:48 pm at 4:48 pm |
  11. Timeonics

    She's just not ready for prime time even after all this time since Biden won the battle for the Vice Presidential hot spot.

    June 24, 2010 04:50 pm at 4:50 pm |
  12. dave thomas

    so you just now figure it out, normal people know she is a brainless idiot, a greedy pig in lipstick and will spew whatever feeds those hillbillies

    June 24, 2010 04:50 pm at 4:50 pm |
  13. Kevin from Co

    Who cares what the Dems think of Palin? They chose Obama after all and look where he's taken us! Down...Down...down.

    June 24, 2010 04:51 pm at 4:51 pm |
  14. Cindy from Rahway

    69% of the people? This is great news. People fed up with hate and lies and fear tactics and the silly tea party know that a person like Mrs. Palin is "not" Presidential material. And all those that hate Obama, save your breath about how unqualified he is. He helped us in LA., got a health reform bill passed for those of us who work and still need it, he has done alot in a short time. By 2012, he will have done alot more good for our country and all those who are trying to start trouble in these wonder United States of America, will NOT succeed. God Bless American and God Bless President Obama.

    June 24, 2010 04:51 pm at 4:51 pm |
  15. dave thomas

    Ever heard the term political brainless whore

    June 24, 2010 04:51 pm at 4:51 pm |
  16. shari

    maybe people are seeing that she's nothing but a media whore after all.

    June 24, 2010 04:51 pm at 4:51 pm |
  17. Holly Golightly

    Sarah, I hope your 15 min are up...it saddens and scares me the way many good Americans hold you in such high esteem as to look for you for life guidance. Conservatives, as with any public or private figure, please use great care and thinking before choosing Palin as a political role model...

    June 24, 2010 04:51 pm at 4:51 pm |
  18. Garland

    Ha! What's funny about his article is that Palin PICKS the candidates that she want's to endorse, one's that are expected to win anyway so it looks like her endorsements are helpful. HA HA! This is sooo funny.
    I will have to say, she has more balls than the Republican men!!

    June 24, 2010 04:52 pm at 4:52 pm |
  19. works for me

    An " undisputable force within her own party" and within her own mind. I was vaccinated against the Palin Flu a long time ago. It seems, however, that CNN was not.
    Come on CNN... with all the news out there you're still riding the Palin Pony?? What's with that? Leave this crap to the Enquirer so we can get a glimpse while paying for groceries. That's all the attention this "woman" deserves.

    June 24, 2010 04:53 pm at 4:53 pm |
  20. Emma

    Oh, so her approval rating is about the same as Obama's, low 40's. And that's because many people only know her from the SNL bits and early interviews, which I agree, were bad. Unlike Obama, whose approval rating is plummeting because people now see what many of us saw before the election – Obama is incompetent and a very weak leader. But of course all the liberals on here will talk about Palin's low approval rating, without mentioning their fearless leader is in the same approval range – even lower amongst independents.

    June 24, 2010 04:54 pm at 4:54 pm |
  21. RTB

    The Alaskan Air Head is shooting blanks and most folks know it.

    The hope of some, including Ms. Know Nothing herself, is that the public will look beyond her lack of substance and enjoy "the look".

    It is baffling to me that this Bimbo is in the news at all.

    June 24, 2010 04:54 pm at 4:54 pm |
  22. PugMom

    I am an Independent, female voter who lives in the South and, in my opinion, she's a twit!!!

    June 24, 2010 04:54 pm at 4:54 pm |
  23. Obama supporter

    count me in on that 60 per cent of women who think of her unfavorable for many reasons. she will never be qualified to be president. I am glad I read this poll. I agree completely with it except I don't believe she has had the big impact on haleys winning as you are giving her credit for cnn.

    June 24, 2010 04:54 pm at 4:54 pm |
  24. Keith in NJ

    So she can help people in rural areas and in the South. Republicans win these areas already. In other places she has big negatives and will continue to have them. if Republicans really want to win in November they need to send her back to Alaska where she can shoot moose, run around in running shorts and say "you betcha" while she looks out the window and waives to Russians that she can see from her house. If you think Obama is bad, Palin makes him look like George Washington (the greatest president. Read about him instead of "Going Rogue"). the Republicans will be crushed in 2012 if we keep staying with people like her and Rand Paul. Oh by the way I am a republican.

    June 24, 2010 04:54 pm at 4:54 pm |
  25. Todd

    Those are better numbers than Obama and I will take a Gov of state over a new state senator any day, look out Barry.......

    June 24, 2010 04:55 pm at 4:55 pm |
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