(CNN) – An endorsement from Sarah Palin has shown to be a surefire way to drum up excitement, make national headlines, and fuel campaign fundraising.
But when it comes to influencing voters in a general election, does a nod from the former Republican vice presidential nominee hurt more than it helps?
According to a new NBC News/Wall Street Journal survey, and first noted by the Washington Post, 52 percent of adults would respond in a negative manner if they knew Palin endorsed a candidate they were considering voting for.
Specifically, 15 percent of those surveyed said they would "have some reservations" about a candidate whom Palin backed while 37 percent responded they would be "very uncomfortable" if the Alaska governor had lent her support. Only 25 percent said they would react positively toward a candidate carrying Palin's stamp of approval. The survey, conducted on June 17-21, interviewed 1000 adults and carries a sampling error of plus or minus three percent.
But an endorsement from Palin has proven to pay dividends in Republican primaries this year. Nearly every candidate the former Alaska governor has backed has gone on to win their contest. Most recently, Palin went three for three in statewide contests held June 8.
The former Alaska governor is specifically credited with helping state lawmaker Nikki Haley, once considered a long shot, win the South Carolina GOP gubernatorial race. Palin recorded an automated phone call urging Republicans in South Carolina to vote for Haley and was featured in one of the candidate's television ads.
The NBC News/Wall Street survey only underlies what previous polling has suggested: Palin is an undisputable force within her own party while remaining a divisive figure amongst the rest of the electorate.
A CNN poll conducted in April showed 54 percent of adults don't agree with Palin on the issues, 56 percent say she is not a strong and decisive leader, and 69 percent say she is not qualified to be president. Palin is popular in the South and in rural areas, but her unfavorable rating is at or near 60 percent among women, suburbanites, independents, and in the Northeast and West, according the April poll.
What a great leader missy has turned out to be!
She gets the loons, like racist Rand and armed Angle elected in the GObP primaries but to think that the majority of American voters will vote to ban the EPA, SS and Medicare just goes to show how out of step the Fable Followers and tea gaggers really are with both the majority of voters and reality. Keep living in that little Fox cocoon where everything is black or white. We wouldn't want to venture out into the big, bad scary world where situations also appear in shades of gray.
But by all means keep viewing the whole country through those same racist, bigoted, anarchist spectacles that missy has convinced the majority of your party is the way to win elections.
Between her and Barton the downward spiral to being a regional rural party of NO will only gain speed in the descent into oblivion.
Funny, that poll shows the same thing about Obama. The same poll shows his endorsement is actually a negative.
I would think that it would be a bigger story that a sitting president's endorsement had a negative impact than the same story about an also-ran. Yet here we are talking about Palin instead of Obama...hmmmm.
She is not going to running for President and if you notice she picks and chooses who she endorses. She is a lot like the President – very divisive and ill prepared to be POTUS.
The fact that Sarah Palin is taken seriously by even a minority of Americans is embarrassing. The rest of the world thinks she is some sort of a joke.
Poll is worthless. With the margin of error this poll likely has and both Democrats and Republicans polled, all this does it show that half of America is one and half is the other. Brilliant *clink*
While I am not personally a fan of SP, her endorsements appear to be helping in the primaries (as noted in the article). At least interparty, she is a force.
Please stop writing about this dumb woman!
The only signs this honey worries about are dollar signs - grab 'em now before you're last year's news, Sarah.
Sarah Palin a 'negative'..............who'd a thunk it? Duh!
Qualifying an opinion/headline with a question mark. GREAT JOURNALISM!
Ms. Sarah Palin is wrong for the Republican party, and I speak as a socially liberal, but fiscally conservative voter who often votes Republican or Libertarian. Hitching the Republican party to her dubious "star-power" is akin to harakiri. Too many see Ms. Palin as an airheaded bombastic agitator, certainly NOT a statesman.
Ah yes of course, Palin is toxic. "Palin is toxic" have been told for the last 2 years, but yet here she is standing stronger than ever. Palin toxic? a record of 9-3, batting 0.750? toxic? Yeah right. I'd take that record and that endorsement everyday of the week and twice on Sundays. Compared to captain kick-ass? whose record is 0-4. can anyone say Deeds, Corzine, Coakley and Spectre.
Maybe people are finally realizing that all Palin does is blame Obama for everything while offering no new viable solutions. She probably thinks Obama was a gunman on the grassy knoll in 1963 Dallas!
i'm surprised it's only 52%. i think it's probably more like 65%.
"[H]er unfavorable rating is at or near 60 percent among women, suburbanites, independents, and in the Northeast and West, according the April poll."
Yet the teabaggers' pathetic dreams still feature President Palin.
Well, what a surpise! Not really. Most people are smart enough to not trust anything this idiot says or does. Her opinions are worthless junk. She is a judgemental bi***ch! Down with Palin!!!!
No worries, this is the party of "purity" that would rather have radical candidates with "pure ethics" run for office than actually have them win the office
Seems to be working out well for America!
And you are suprised by this poll for what reason? Anything the half term governor/idiot from Alaska endorses is going to fail.
Are the sheep beginning to realize that this woman is a complete moron? That's something most of us have known ever since she first hit the national stage.
Palin has helped a bunch of unelectable far right candidates win primaries. Democrats in those states will need to thank her for it come November.
There is nothing the least bit surprising about this "news." Sarah fires up the base and turns off the general electorate, just as she did after McCain made his disastrous decision (the cranky, disorganized old man wasn't going to beat the superior young man no matter who he picked). The general public tuned out Palin long ago, long before she turned her back on her responsibility to the citizens of Alaska and went for the money. She will be humbled in November, although she'll be going to the "blame the lamestream media" well in full force. I just wish the Facebook and Twitter queen would produce one real policy position, just one. She has as much chance of getting the Republican nomination in 2012 as Todd or Levi.
Gosh – Americans are smart. People like Palin complain government doesn't work, then elect incompetent, unethical morons into office.
Palin is no more important than Joe the fake ignorant plumber.
Who is this women and why is she still around?
She's only divisive due to the media. My family can relate more with her family than lets say cheating Bill Clinton or super rich Pelosi.
Sarah Palin may be the self proclaimed "pitbull" for the base of the GOP, but when it comes to direct confrontation she seems to run away and hide. Just like Limbaugh, Beck, and the rest of that ilk they are tough when it comes to saying things behind a mike but very rarely come out to either defend or have facts to back up their claims. Sarah only talks to FoxNews, says things about President Obama and other Democrats to her adoring crowd and Facebook and NOT directly to the ones she attacks. How can you support someone who appears to be afraid to attack their opponents face to face? Perhaps people are seeing her for what she really is...a pretty face out to make all the millions she can while she's a hot commidity.