June 24th, 2010
04:21 PM ET
4 years ago

Palin endorsement hurts more than it helps?

 A new poll suggests a Palin endorsement may hurt more than it helps.
A new poll suggests a Palin endorsement may hurt more than it helps.

(CNN) – An endorsement from Sarah Palin has shown to be a surefire way to drum up excitement, make national headlines, and fuel campaign fundraising.

But when it comes to influencing voters in a general election, does a nod from the former Republican vice presidential nominee hurt more than it helps?

According to a new NBC News/Wall Street Journal survey, and first noted by the Washington Post, 52 percent of adults would respond in a negative manner if they knew Palin endorsed a candidate they were considering voting for.

Specifically, 15 percent of those surveyed said they would "have some reservations" about a candidate whom Palin backed while 37 percent responded they would be "very uncomfortable" if the Alaska governor had lent her support. Only 25 percent said they would react positively toward a candidate carrying Palin's stamp of approval. The survey, conducted on June 17-21, interviewed 1000 adults and carries a sampling error of plus or minus three percent.

But an endorsement from Palin has proven to pay dividends in Republican primaries this year.  Nearly every candidate the former Alaska governor has backed has gone on to win their contest. Most recently, Palin went three for three in statewide contests held June 8.

The former Alaska governor is specifically credited with helping state lawmaker Nikki Haley, once considered a long shot, win the South Carolina GOP gubernatorial race. Palin recorded an automated phone call urging Republicans in South Carolina to vote for Haley and was featured in one of the candidate's television ads.

The NBC News/Wall Street survey only underlies what previous polling has suggested: Palin is an undisputable force within her own party while remaining a divisive figure amongst the rest of the electorate.

A CNN poll conducted in April showed 54 percent of adults don't agree with Palin on the issues, 56 percent say she is not a strong and decisive leader, and 69 percent say she is not qualified to be president. Palin is popular in the South and in rural areas, but her unfavorable rating is at or near 60 percent among women, suburbanites, independents, and in the Northeast and West, according the April poll.


Filed under: Popular Posts • Sarah Palin
soundoff (178 Responses)
  1. Dominican mama 4 Obama

    You gotta admit the Wassilla Dingbat looks stunning in this picture.
    That's the truth!

    Unfortunately the rest of the truth is that THAT'S the ONLY GOOD thing that can be said about her.

    And THAT'S the truth, Ruth.

    June 24, 2010 05:26 pm at 5:26 pm |
  2. Greg

    So let me break out the calculator here... 52% (520 people) would respond negatively, 15% (150 people) would have some reservations, 37% (370 people) would very uncomfortable, and 25% (250 people) would react positively to a candidate Palin endorses... that equals 129%?!? So even though the margin of error is plus or minus 3%, apparently 104% of 1000 people polled don't think too much of a Sarah Palin endorsement... how does that work exactly, NBC interviewed 1290 people to get the 1040 that don't like the ex-govenor? Who did the survey, Katie Couric? Oh wait, 15% plus 37% equals the 52%, and so what about the missing 23% that either didn't have an opinion, or despite their saying that only 25% would react favorably, the number was somewhat neutral? 48-52 sounds a lot like the McCain-Obama election. Hmm... go figure. How about a more objective poll?

    June 24, 2010 05:26 pm at 5:26 pm |
  3. MusicLover

    She has a better endorsement record than Obama the one term President.

    June 24, 2010 05:27 pm at 5:27 pm |
  4. cnn always liberal all the time

    better than one from obama or clinton

    June 24, 2010 05:27 pm at 5:27 pm |
  5. picasso

    ahhh!! the black widows kiss of death

    June 24, 2010 05:27 pm at 5:27 pm |
  6. NVa Native

    Gotta love the Wacko from Wassila.
    Beware ........ she carries "the mark of the least".
    wink-wink

    June 24, 2010 05:28 pm at 5:28 pm |
  7. Old John from IA

    I can thank the likes of Palin, Beck, Limbaugh, etc. for encouraging me to change my party affiliation. After 42 years, I changed parties 4 years ago; done w/the GOP. I can't relate to these loonies who seem to have hijacked the party. Not even a small time farmer like me can support their agenda. I did vote for Obama because Palin is crazy (what's wrong with McCain's judgment?). Obama's not perfect but he has very good qualities.

    June 24, 2010 05:29 pm at 5:29 pm |
  8. mrgmorga56

    No surprise from this article. She is attractive which lends to her appeal but ultimately, her lack of brain power, her quitting a public office and her lack of knowledge of everything outside her few acres is appallingly apparent. The GOP would be much better off without the Northern Hillbilly.

    June 24, 2010 05:29 pm at 5:29 pm |
  9. Sniffit

    "Polls that are based upon 1000 responses are always misleading. If that were true then on election night after 5% of the precints have report, you would be able to see a clear winner. Put some real news up here instead of poll analysis"

    1. Wrong. 5% of the precincts would not be a random sample and therefore could not be extrapolated to the wider population.

    2. I agree. Polls are the lazy reporter's excuse for not doing research, putting on the professional pants and never becoming an actual journalist. It's the quintessential difference between a "reporter" and a "journalist." Almost none of the latter exist any more because they are all wh-res for the ad revenue.

    June 24, 2010 05:30 pm at 5:30 pm |
  10. Victim of GOP Taliban

    It's a moot point. Nobody really cares what Palin has to say except the media and her small group of activists.

    She is just a pretty face that knows how to make a lot of $ selling books and appearing on TV.

    June 24, 2010 05:30 pm at 5:30 pm |
  11. Tough Love

    She can only count winners among those that were way ahead and would have won anyway ... the Iowa Governor for example

    or

    Those that have been endorsed by more cerebral republicans like Nikki Haley ... who Mitt Romney endorsed months BEFORE Sarah Palin learned how to spell Nikki.

    June 24, 2010 05:31 pm at 5:31 pm |
  12. Daryl

    Palin might as well hang it up. She's through and would never have made a viable candidate anyway. She has demonstrated that she absolutely does not have what it takes to run the oval office.

    She's poison to anyone who might want to use her endorsement.

    June 24, 2010 05:31 pm at 5:31 pm |
  13. GODZILLA1

    Why would anyone respect much less honor any endorsement this airhead makes?

    June 24, 2010 05:32 pm at 5:32 pm |
  14. Primaries vs General Election

    This is really interesting, the "poll" of voters shows a negative influence for Palin endorsements, but the elections themselves show just the opposite. Wonder which one is wrong??

    Brian, the difference is the elections that she just influenced are PRIMARIES....in other words republicans vs republicans. In these elections where turnout is always very low, the Tea Party nuts that Sister Sarah influences turn out and support the Tea Party candidate and the moderate (not crazy) candidate loses.

    In the general election, where everyone can vote for the candidate of their choice, Sarah's endorsement is the kiss of death.

    June 24, 2010 05:33 pm at 5:33 pm |
  15. Sniffit

    "This is really interesting, the "poll" of voters shows a negative influence for Palin endorsements, but the elections themselves show just the opposite. Wonder which one is wrong??"

    Neither is wrong. 52% of ALL reposndents includes democrats and independents. The only "elections" that have taken place are PRIMARIES involving only GOP voters. In other words, if you add the 2 and 2 together, Palin helping get her right wing nutjob extremist candidate buddies nominated actually probably helps the other side win in the general election. Chew on that for a while.

    June 24, 2010 05:34 pm at 5:34 pm |
  16. AqChicago

    Do we even need a survey to even understand Palin's impact, character and her stature in the public mind. I feel sorry (but also happy) for conservative republicans who are clinging on to her. They are stuck between desperation of not evolving to people's current needs and expectations, and in the process of trying to find a leader, they are choosing the one that makes the loudest noise, even if that noise is a nuisance, disparaging and disrespectful of civil discussion in politics. People like Palin, Hannity, Bachmann, Rush L, Glenn Beck kind of reflect the criminal street fighters who would do anything to get ahead in a game: hook or by crook, it doesn't matter. Unfortunately, there are a small percentage of americans who align with their mindset-thankfully only a small %.

    June 24, 2010 05:35 pm at 5:35 pm |
  17. THE OBAMA TRUTH

    I'm sorry but again I ask where these polls come from CNN's stock room. If you ask the real people out here and not the OBAMA baboons Palin is way out front to be the next President of the United States. She certainly has more brain power than OBAMA. But then an ant does also.

    June 24, 2010 05:35 pm at 5:35 pm |
  18. gg

    Carly Fiorina, the Republican candidate for Senate from California, ran primary television ads highlighting her endorsement by Palin. All Sen. Boxer will need to do to insure her re-election is to re-play Fiorina's ads just before the general election in November.

    June 24, 2010 05:36 pm at 5:36 pm |
  19. Dominican mama 4 Obama

    Two-face June 24th, 2010 4:47 pm ET

    Patrick Henry once said...actually, no, he didn't say nothing.

    Geez, you guys think like if I give a fuck, get over it! In the words of former Justice John Marshall, "GTFO if you can't stand the heat."

    I actually interpreted it, after all , you can't do shit.
    --------------------------------

    HEY MODERATORS!!!!!!!!!!!!!!!!! W-A-K-E U-P!!!!!!!!!!!!!!!!!HELLOOOOO!

    (too funny CNN! ! And I did NOT bother to add he or she last very salacious sentence. Don't worry I like a good "cuss word" every once in a while. Yet I am sure there is the probability that there are CHILDREN blogging on this site).

    Just saying...

    June 24, 2010 05:36 pm at 5:36 pm |
  20. jam

    I live in Iowa & I hope she endorses Steve King next. Those of us in the 5th District would love to see him gone. Maybe they could run for Pres & VP on the lunaticket.

    June 24, 2010 05:36 pm at 5:36 pm |
  21. jilli

    Republicans like her because she's pretty – yep, the bar is set pretty low for the republicans.

    She's a force in a shrinking party, you can't win national elections that way.

    June 24, 2010 05:37 pm at 5:37 pm |
  22. jdh in okc

    ...wait, isn't this the woman that can see the whitehouse from her front porch????

    June 24, 2010 05:38 pm at 5:38 pm |
  23. mark nyc

    she's opportunistic white trash. have a nice day

    June 24, 2010 05:38 pm at 5:38 pm |
  24. Bryan

    This story doesn't mention the fact that Sarah Palin only endorses candidates who are already front-runners. She's only endorsing in an attempt to boost her own polling numbers.

    June 24, 2010 05:38 pm at 5:38 pm |
  25. J

    woah they can spin anything – what about all the times her endorsement couldn't save the candidate – like in the clump of elections prior to this – and SC GOP nom was already on track to grab the spot by all accounts way before Palin's robocalls – who wrote this article – a republicon shill!, or a CNN spinmaster just trying to keep his job and convolute any real message, disseminate confusion, and keep the manufactured media darling, Palin's story afloat ! – you're choice.

    June 24, 2010 05:39 pm at 5:39 pm |
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