June 24th, 2010
04:21 PM ET
4 years ago

Palin endorsement hurts more than it helps?

 A new poll suggests a Palin endorsement may hurt more than it helps.
A new poll suggests a Palin endorsement may hurt more than it helps.

(CNN) – An endorsement from Sarah Palin has shown to be a surefire way to drum up excitement, make national headlines, and fuel campaign fundraising.

But when it comes to influencing voters in a general election, does a nod from the former Republican vice presidential nominee hurt more than it helps?

According to a new NBC News/Wall Street Journal survey, and first noted by the Washington Post, 52 percent of adults would respond in a negative manner if they knew Palin endorsed a candidate they were considering voting for.

Specifically, 15 percent of those surveyed said they would "have some reservations" about a candidate whom Palin backed while 37 percent responded they would be "very uncomfortable" if the Alaska governor had lent her support. Only 25 percent said they would react positively toward a candidate carrying Palin's stamp of approval. The survey, conducted on June 17-21, interviewed 1000 adults and carries a sampling error of plus or minus three percent.

But an endorsement from Palin has proven to pay dividends in Republican primaries this year.  Nearly every candidate the former Alaska governor has backed has gone on to win their contest. Most recently, Palin went three for three in statewide contests held June 8.

The former Alaska governor is specifically credited with helping state lawmaker Nikki Haley, once considered a long shot, win the South Carolina GOP gubernatorial race. Palin recorded an automated phone call urging Republicans in South Carolina to vote for Haley and was featured in one of the candidate's television ads.

The NBC News/Wall Street survey only underlies what previous polling has suggested: Palin is an undisputable force within her own party while remaining a divisive figure amongst the rest of the electorate.

A CNN poll conducted in April showed 54 percent of adults don't agree with Palin on the issues, 56 percent say she is not a strong and decisive leader, and 69 percent say she is not qualified to be president. Palin is popular in the South and in rural areas, but her unfavorable rating is at or near 60 percent among women, suburbanites, independents, and in the Northeast and West, according the April poll.


Filed under: Popular Posts • Sarah Palin
soundoff (178 Responses)
  1. Palin couldn't run a track team who runs............

    We have known this for quite sometime. But people enjoy eye candy selling dreams. Yet Republicans still tout her as a viable option to run our country in today's times. We love it !!! I hope she personally runs against Obama in 2012. It will be a great way to ensure the Democrats remain in control......
    Go Obama!!!

    June 24, 2010 05:40 pm at 5:40 pm |
  2. Laughing at the lemmings

    THE OBAMA TRUTH June 24th, 2010 5:35 pm ET

    I'm sorry but again I ask where these polls come from CNN's stock room. If you ask the real people out here and not the OBAMA baboons Palin is way out front to be the next President of the United States. She certainly has more brain power than OBAMA. But then an ant does also.
    -

    Hey Skippy, I think it's time you step outside your echo chamber and take a gander at what "real Americans" actually think. Truth hurts the lame brained lemmings.

    June 24, 2010 05:40 pm at 5:40 pm |
  3. NC

    CNN Please have Mercy on us. Put Palin and her family in your Entertainment section they are always good for a laugh. CNN do some Investigative work on the Palins about Child Neglect.

    June 24, 2010 05:40 pm at 5:40 pm |
  4. Uncle Ellsworthey

    To those of you saying her endorsements don't mean anything, consider this: So far her endorsement have had a lot more success than those by Obama. His choices seem to lose for the most part. Something to think about I would say. Kind of indicates those who are making ridiculous comments about her don't really know what your talking about. Big surprise.

    June 24, 2010 05:41 pm at 5:41 pm |
  5. jtsilver2th

    How's that drill baby drill stuff workin' out for ya?

    June 24, 2010 05:41 pm at 5:41 pm |
  6. independent

    I think you are comparing apples and oranges.
    1) Primaries (Palin support helpful)
    2) General election (Palin support not helpful)

    June 24, 2010 05:42 pm at 5:42 pm |
  7. Charlie in Maine

    It is only natural that Palin's endorsement would help in a primary elecction. It is very simple math. For reasons I cannot begin to fathom Palin has very strong and deep support from about 15% of the American electorate. That is not an insignificant number especially when is amplified by the fact that only Republicans are voting in the GOP primaries and turnout is usually 20-30% of them. That amkes that 15% quite a strong number. However when all the independents and Democrats vote in the general election and turnout is 50% or more Srah Palin is the kiss of death (if you don't believe me check out what happened to John McCain)

    Serious times call for serious leaders. It would be great if those leaders would come from both parties and from indepenents. Now that the tea party express has hi-jacked the party of Lincoln that looks like less of a possility.

    The GOP might find that while that 10-15% makes for a great radio or TV audience (just ask Rush Windbag)...they will not be part of a governing coalition. And that his how James Madison would want it. (see his discussion of factions in Fedralist paper #10)

    June 24, 2010 05:42 pm at 5:42 pm |
  8. MJ

    Well since Palin ran for governer and VP of the USA does that mean any idiot can? How low can you go....

    June 24, 2010 05:43 pm at 5:43 pm |
  9. NVa Native

    Please just keep her on the fox show. That way I won't ever have hear her screaching voice or that genuine smirk.
    To the tea-bagger clan – the rest of us don't mind if you keep your ridiculous and useless pets, but please keep them in the house.

    June 24, 2010 05:45 pm at 5:45 pm |
  10. Sniffit

    "It's interesting how this article does NOT mention her horrific fiasco in backing Idaho's Vaughn Ward, who was not only beaten in his contest, but has been condemned by the entire state as a liar, cheat and generally all around bad person."

    Hint: Despite the right wing pantwetters' constant refrain of "liberal media conspiracy," the reality is that the media needs to keep all of these buffoons propped up. Controversy sells advertising better than anything in existence and you can't sensationalize a controversy if you (a) don't have two sides to play off each other...i.e., you reported things that tear people down, such as Palin's (or Angle's or other peoples') disasterous choices and beliefs or (b) report on easiy found and understood objective facts and evidence that completely refute the absolute nonsense that comes out of the mouth of people like Palin and Angle and the Randroid, et al...i.e., things liek "death panels" or "krischun nashun."

    June 24, 2010 05:46 pm at 5:46 pm |
  11. Isabella

    America , the once proud and beautiful country is now inhabited by mean spirited and uneducated people.
    You wallow with glee in the gutter by trashing Sarah Palin on a daily basis.
    I doubt it very much that you would even come close to her achievements and accomplishments.
    I don't agree much with what she stands for nor am I Republican.
    However , I agree to disagree without resorting to name calling and insulting language.

    June 24, 2010 05:47 pm at 5:47 pm |
  12. Grown folks business

    Another useless story about an ex vp candidate who was washed up and exposed for who she really is. People, please keep a good memory of the last election. Palin blew every interview and discussion she had around political matters. The lady said she could see Russia from her house for crying out loud. She doesn't know ANYTHING, all she does is repeat what other extreme republicans say. And the only people that agree with her are the dumb people who are in that republican party. She doesn't care about anyone but herself, and any candidate in the GOP she endorses should automatically be banned from running. As far as I'm concerned, the GOP always whine and cry and tell people they can't do anything to better this country. I will never vote republican, and these polls are BS.

    June 24, 2010 05:48 pm at 5:48 pm |
  13. CR

    Sarah Palin was the final straw for many Republicans. The GOP will never recover any credibility. You can't nominate a clown for Vice President, and expect to ever be taken seriously again.

    June 24, 2010 05:49 pm at 5:49 pm |
  14. Tree

    Sarah Palin is my favorite person. Thanks to her, John McCain isn't the president. We all owe a great deal to Palin for that.

    I pray that she remains a loud and prominent presence in all major upcoming elections. She's the best thing we could ever hope for: a figurehead that everyone on the right adores so much that they honestly think she's their ticket to regaining power. They really have no idea that winning an election requires influencing SWING voters, and Palin only appeals to the people who are guaranteed to vote Republican to begin with. I hope she doesn't go anywhere, and I hope the Republican party remains as stubborn as ever and refuses to come to terms with the fact that they're shooting themselves in the foot with Palin. Keep them out of power, I say.

    June 24, 2010 05:50 pm at 5:50 pm |
  15. W.N. Sanabria, Escondido, CA

    What I find distressing is the fact that Palin and her Tea Party mob are pushing Republicans to be either extremists or out the door. It is basically destroying the competition between the two parties for the center of the electorate, which decides elections. We may wind up with one party rule if they all pick the Democrats as the lesser of two evils, but the country as a whole will suffer.

    June 24, 2010 05:52 pm at 5:52 pm |
  16. harold

    What particular position on an issue do you like about Sarah Palin.?. Don't tell me you can only think of one and that is she wants small government.. the ultimate solution to all our problems according to Mrs. Palin.......We have two Wars going on.. we are trying to get out of a Great Recession...and of course Sarahs Oil buddy bp has the Gulf full of Oil.. And it boils down to just getting govenrment small ?....Huh Republicans?.

    June 24, 2010 05:54 pm at 5:54 pm |
  17. waiting

    I wonder if Sarah runs for president if she will run as former half-term
    governor of Alaska, or "co-writer" of two books, or "drill,baby ,drill"
    sponsor for BP.Hmmm!
    Welcome to Alaska BP.

    June 24, 2010 05:54 pm at 5:54 pm |
  18. Wyoming female voter

    What most of this country knows is that Palin is a moron and doesn't deserve the time or print space. Eventually the rest of the country, including CNN, will come to realize this fact.

    June 24, 2010 05:55 pm at 5:55 pm |
  19. g

    must be a big moron convention

    June 24, 2010 05:55 pm at 5:55 pm |
  20. Jeanie

    She's a FREAK and always good for a laugh!

    June 24, 2010 05:56 pm at 5:56 pm |
  21. brenda mccreary

    sister sara,please go away forever no one wants to listen to you you bring new meaning to the word DUMB!

    June 24, 2010 05:56 pm at 5:56 pm |
  22. Mike

    The factless Palin is the media's darling. The left hates her, but also loves her as it shows how shallow the talent pool is for the GOP right now. The GOP hates her (and should hate her b/c she makes them look moronic), but they are desperate for media attention that they cannot totally push her off the stage.

    If the GOP really wanted to change the landscape of this country they would drop all of these crazy christian types and appeal to the masses with real fiscal conservatism. The social conservatism should be left in the home or in church (i.e focus on your OWN family).

    June 24, 2010 05:57 pm at 5:57 pm |
  23. June in Chicago

    Sure – she hops on the train of the person deemed most electable by the RNC, then endorses them. The only "wins" they have had have been agains other Republicans. Let's see what happens when they are running against the Democrats. I'll bet any thing things will be different then.

    The good people of this Country are hip to Ms. Palin and her divisive, hateful, flat out lying rhetoric. Get back to me in November and let's talk then.

    Sarah who?????

    June 24, 2010 05:57 pm at 5:57 pm |
  24. Tired of Sarah

    Unfortunately Silly Sarah has more political miles on her retreads than people realize! She is just like the mystery of Glen Beck! Educated people scratch their heads and say how could people believe these two, but Tweedle Dum and Tweedle Dee just adore them!!! Super Size Me Sarah will milk this political cow till she gives dust!!! But don’t worry Folks she will then start a Home Shopping Network Line of Clothes called Kodiac Kutie Kuddlers!

    June 24, 2010 06:00 pm at 6:00 pm |
  25. Dex in Tex

    You know what CNN...I usually read all of the major networks and I have found that no one (other than Fix news) reports more about Sarah Palin than you guys...
    Since you guys are so big on polling, why don't you poll your audience about how relevant is Sarah Palin is. Any idiot knows she is only squawking to her base. No Democratic converted to Republican because of her, so tell me, why do you keep giving this hack a platform...it's pointless...she's pointless!

    June 24, 2010 06:01 pm at 6:01 pm |
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