(CNN) - Texas Governor Rick Perry's campaign is losing hair over fundraising, literally.
Perry's Political Director David White and Central Texas Field Director Jon McClellan challenged each other to see who could raise the most money for the Perry campaign in a 24-hour period. The loser had to receive a buzz-cut.
In last 24 hours, White and McClellan raised more than $15,000 together, said Perry's press secretary, Alejandro Garcia. Garcia could not specify how much each participant raised individually but confirmed that McClellan did receive a buzz-cut.
On Tuesday, the Perry campaign started a "money cannon" in the hope of raising $300,000 in one day, according to the Perry campaign's website. Wednesday was the fundraising deadline for the "money cannon."
The campaign more than tripled its goal by raising more than $1 million in the 24-hour period, according to the website.
Perry, Texas' Republican governor, is seeking re-election in November and will face off against Democrat Bill White, Houston's former mayor.
Asked about Perry's 24-hour fundraising push, the White campaign was critical.
"A money bomb or money cannon is supposed to be a grassroots effort to bring in thousands of new donations," White press secretary Katy Bacon, "but Rick Perry's cannon fodder always seems to come from just a few donors blasting huge contributions. The hype he creates around this is typical of a career politician who's all slick marketing."