July 8th, 2010
05:15 PM ET
8 years ago

Whitman launches Spanish language ad campaign

(CNN) – Republican candidate Meg Whitman is sign-posting her desire for Latino voters in the California gubernatorial race - literally, with billboards and bus stop advertisements.

The new outdoor advertising campaign includes Spanish language ads opposing Proposition 187 and the Arizona immigration law.

Proposition 187 was the California initiative passed in 1990s that would have cut off public services to illegal immigrants but ultimately was killed in the courts. Arizona's new immigration law requires immigrants to carry their alien registration documents at all times and requires police to question people if there's reason suspect they're in the United States illegally.

One ad reads, "NO a la Proposición 187 y No a la ley de Arizona," and translates to "No to proposition 187 and No to the Arizona law." The other reads "Más Trabajos" or "More Jobs."

The campaign is a self-professed effort to reach out to California's Latino voters, according to a Whitman campaign press release. The ads will appear on billboards and bus stops, and are located in Southern California and the Central Valley.

In the press release, spokesman Hector Barajas said, "While these ads help clear up some misconceptions, Meg Whitman understands the importance of our Latino community and the need to get all Californians working again."

The Brown campaign released a statement in response to Whitman's new outreach efforts, pointing out: "However, during the Republican primary, Whitman reiterated her support for denying services to undocumented workers and their children, in her efforts to appeal to right-wing conservatives, the same ideas that made up Prop. 187."

Also Thursday, California Assembly Member Kevin de Leon, a Democrat, announced he's backing Brown in a statement issued by the Brown campaign. "For Latinos, the choice is clear," said de León. "Jerry Brown marched with Cesar Chavez and the farm workers, made landmark Latino appointments, and supports a sensible, bipartisan comprehensive immigration reform package. He values diversity and he respects immigrants."

The most recent Field Poll shows Democratic candidate Jerry Brown ahead of Whitman by eleven points amongst Latino voters. The poll shows Brown at 50 percent to Whitman's 39 percent. Latino voters, who traditionally vote democrat, account for 18 percent of likely voters in California, according to the survey.

Whitman also released two Spanish language television ads as a part of a calculated courting of the state's 13.5 million+ Hispanics.

- CNN's Shannon Travis and Paul Steinhauser contributed to this report.

Filed under: 2010 • California • Meg Whitman
soundoff (34 Responses)
  1. GL

    This woman have no shame in her game – she is trying to buy off the Latino voters with her corporate money. This is what is wrong with her she is to rich for her own good and money can buy you a senate set.

    July 8, 2010 07:09 pm at 7:09 pm |
  2. Helena

    Jerry Brown for Governor of California! That is all.

    July 8, 2010 07:11 pm at 7:11 pm |
  3. The Unsub

    Meg wants to get rid of 40,000 state employees....she can't win.

    July 8, 2010 07:12 pm at 7:12 pm |
  4. Orlando R.

    Bob Ramos u are absolutely right! She has lost support among latinos,even blacks! Shes gonna lose....jerry brown will win the election! Once the majority of latinos find out Pete Wilson is her campaing manager,they will remember Prop 187....thats what shifted the latino community towards the democrats in california. meg ur done!

    July 8, 2010 07:39 pm at 7:39 pm |
  5. Debbie

    From CA and Whitman can run all the ads and use all her money be I would Never vote for someone so evil or un-American as Whitman.

    She didn't vote...period. No excuses will ever be acceptable!

    No on evil Whitman!

    July 8, 2010 07:42 pm at 7:42 pm |
  6. they call me "tater salad"

    Ever notice how whenever there's either a microphone or a camera around there's always a slimy, halfwit, Republican close by to seize the opportunity to sing and dance for their brain dead masses? Although I, like the party of Gritty Orifice Polyps, agree on the "smaller Government" theory, only difference is I want to start by downsizing the number of Republicans now presently doing nothing in Congress and limit the amount of Republicans allowed to serve in Congress at any one time and make it a law! They deserve to be relegated to "Permanent Minority" status......The smaller the better!!

    July 8, 2010 08:18 pm at 8:18 pm |
  7. bennie new york

    Like Meg Whitman is really opposed to Arizona's SB 1070 and Prop 187. This is just more salesmanship on her part and is ultimately lip service.

    July 8, 2010 08:44 pm at 8:44 pm |
  8. George of the jungle

    now when will you guys wise up? A repo turn around . They will say what ever to get votes.

    July 8, 2010 08:58 pm at 8:58 pm |
  9. Remember the Alamo

    English is America's chosen language. If you can't speak it then you don't belong here. Nor does this idot Meg Whitman. PLEASE DO NOT VOTE HER INTO OFFICE. SURELY THERE IS OPPOSITION TO HER REPUBLICAN CANDIDACY.

    July 8, 2010 09:06 pm at 9:06 pm |
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