(CNN) – Republican candidate Meg Whitman is sign-posting her desire for Latino voters in the California gubernatorial race - literally, with billboards and bus stop advertisements.
The new outdoor advertising campaign includes Spanish language ads opposing Proposition 187 and the Arizona immigration law.
Proposition 187 was the California initiative passed in 1990s that would have cut off public services to illegal immigrants but ultimately was killed in the courts. Arizona's new immigration law requires immigrants to carry their alien registration documents at all times and requires police to question people if there's reason suspect they're in the United States illegally.
One ad reads, "NO a la Proposición 187 y No a la ley de Arizona," and translates to "No to proposition 187 and No to the Arizona law." The other reads "Más Trabajos" or "More Jobs."
The campaign is a self-professed effort to reach out to California's Latino voters, according to a Whitman campaign press release. The ads will appear on billboards and bus stops, and are located in Southern California and the Central Valley.
In the press release, spokesman Hector Barajas said, "While these ads help clear up some misconceptions, Meg Whitman understands the importance of our Latino community and the need to get all Californians working again."
The Brown campaign released a statement in response to Whitman's new outreach efforts, pointing out: "However, during the Republican primary, Whitman reiterated her support for denying services to undocumented workers and their children, in her efforts to appeal to right-wing conservatives, the same ideas that made up Prop. 187."
Also Thursday, California Assembly Member Kevin de Leon, a Democrat, announced he's backing Brown in a statement issued by the Brown campaign. "For Latinos, the choice is clear," said de León. "Jerry Brown marched with Cesar Chavez and the farm workers, made landmark Latino appointments, and supports a sensible, bipartisan comprehensive immigration reform package. He values diversity and he respects immigrants."
The most recent Field Poll shows Democratic candidate Jerry Brown ahead of Whitman by eleven points amongst Latino voters. The poll shows Brown at 50 percent to Whitman's 39 percent. Latino voters, who traditionally vote democrat, account for 18 percent of likely voters in California, according to the survey.
Whitman also released two Spanish language television ads as a part of a calculated courting of the state's 13.5 million+ Hispanics.
- CNN's Shannon Travis and Paul Steinhauser contributed to this report.