July 8th, 2010
05:15 PM ET
4 years ago

Whitman launches Spanish language ad campaign

(CNN) – Republican candidate Meg Whitman is sign-posting her desire for Latino voters in the California gubernatorial race - literally, with billboards and bus stop advertisements.

The new outdoor advertising campaign includes Spanish language ads opposing Proposition 187 and the Arizona immigration law.

Proposition 187 was the California initiative passed in 1990s that would have cut off public services to illegal immigrants but ultimately was killed in the courts. Arizona's new immigration law requires immigrants to carry their alien registration documents at all times and requires police to question people if there's reason suspect they're in the United States illegally.

One ad reads, "NO a la Proposición 187 y No a la ley de Arizona," and translates to "No to proposition 187 and No to the Arizona law." The other reads "Más Trabajos" or "More Jobs."

The campaign is a self-professed effort to reach out to California's Latino voters, according to a Whitman campaign press release. The ads will appear on billboards and bus stops, and are located in Southern California and the Central Valley.

In the press release, spokesman Hector Barajas said, "While these ads help clear up some misconceptions, Meg Whitman understands the importance of our Latino community and the need to get all Californians working again."

The Brown campaign released a statement in response to Whitman's new outreach efforts, pointing out: "However, during the Republican primary, Whitman reiterated her support for denying services to undocumented workers and their children, in her efforts to appeal to right-wing conservatives, the same ideas that made up Prop. 187."

Also Thursday, California Assembly Member Kevin de Leon, a Democrat, announced he's backing Brown in a statement issued by the Brown campaign. "For Latinos, the choice is clear," said de León. "Jerry Brown marched with Cesar Chavez and the farm workers, made landmark Latino appointments, and supports a sensible, bipartisan comprehensive immigration reform package. He values diversity and he respects immigrants."

The most recent Field Poll shows Democratic candidate Jerry Brown ahead of Whitman by eleven points amongst Latino voters. The poll shows Brown at 50 percent to Whitman's 39 percent. Latino voters, who traditionally vote democrat, account for 18 percent of likely voters in California, according to the survey.

Whitman also released two Spanish language television ads as a part of a calculated courting of the state's 13.5 million+ Hispanics.

– CNN's Shannon Travis and Paul Steinhauser contributed to this report.


Filed under: 2010 • California • Meg Whitman
soundoff (34 Responses)
  1. Orlando R.

    Im a latino and a vote in california....trust me latinos dont like her. Even la opinion, the spanish newspaper has said shes a joke. She did support prop 187 and whos her campaigns chairman? no other then Pete Wilson. She has already lost alot of support among latinos.

    July 8, 2010 05:21 pm at 5:21 pm |
  2. Republicans is smart in the head area

    This woman is absolutely unbelievable! After spending several million dollars on ads during the primary promising to "secure the border", she's now suddenly a friend to Latinos and against the Proposition that her campaign manager staked his career on? Meg Whitman is completely delusional. Doesn't vote, won't take questions from the press and believes that Californians will suddenly forget $70M in campaign ad she blistered the airwaves with this spring.

    July 8, 2010 05:28 pm at 5:28 pm |
  3. jay1975

    "Arizona's new immigration law requires immigrants to carry their alien registration documents at all times and requires police to question people if there's reason suspect they're in the United States illegally." Federal law requires all resident aliens to carry their registation documents at all times and the Arizona law authorizes law enforcement personnel to seek immigration status of those who have committed a crime. Nice bias CNN, no wonder your numbers are in the tank.

    July 8, 2010 05:33 pm at 5:33 pm |
  4. PDXSerric

    Like rats from a sinking ship, so is the GOP...

    July 8, 2010 05:34 pm at 5:34 pm |
  5. kakaraka

    Another hypocrite republican trying to get latino votes. Republicans are anti immigrants. And Whitman is one of them. They don't want illegal immigration reform that will overhaul the broken immigration system. Instead they propose the deportation of illegal aliens and workers, cut minimum social services for them and buld a big wall between the US and Mexico as these would solve the problem. Not, Whitman, you share your fellow republican views and do not try to be hypocrite here. Arizona immigration law is racially motivated. How can you suspect some one to be illegal immigrant? Only if he/she have a latino color or look latino, phony accent. So the suspection would be based on race and not anything else. So Whitman migt want to support Democrats in order to repeal this discrimatory law.

    July 8, 2010 05:35 pm at 5:35 pm |
  6. Rickster

    What California needs is a strong conservative governor to straighten out the mess caused by democrats and RINOs. Unfortunately, Meg Whitman is not a conservative so, sorry California, but your problems will continue.

    July 8, 2010 05:37 pm at 5:37 pm |
  7. DJ in TX

    Politicians are all the same – particular in the GOP. They are all very conservative to win the primary, then all of a sudden quickly move to the center for the general election. This is a clear case of that. Her campaign manager supported prop 187, and she supported the Arizona law. The question is, since a majority suppor tthe law (most GOP candidates do), will she retain those who voted for her during the primary.

    I think the Latino voters in California know who is really for them.

    July 8, 2010 05:38 pm at 5:38 pm |
  8. Jeremiah B

    As a California Conservative, I'd rather her lose the election, than vote for someone who turns their back on their constituents. A LARGE majority of California republicans support AZ, as do I. Meg...you're going to lose. Pandering to those who won't vote for you, will just make those who were going to vote for you, turn their backs as well.

    July 8, 2010 05:42 pm at 5:42 pm |
  9. dennis

    This used to be america and now it is not. Let them all in then we can fight what we will call this country... This is a bunch of shit maybe all the illegals should quit paying taxes.. THEY DONT.......

    July 8, 2010 05:49 pm at 5:49 pm |
  10. Donnatella

    Didn't the teabagger's support her, boy are they going to be mad about this. What a hypocrite!!!!

    July 8, 2010 05:49 pm at 5:49 pm |
  11. steve white

    What the big deal, the goverment is going to give the country to them anyway, they sold our industial base and now no jobs so let them have it,but the goverment will need push things over them like the have the American people. American are so divide over this parties and they,both parties have sold the people out. People in the WHITEHOUSE sold their souls to get up there and now they want everyones souls, That the deal they made,and they must deliver. Soon

    July 8, 2010 05:50 pm at 5:50 pm |
  12. Bob Ramos

    Whitman cannot escape what she claimed earlier. Brown marched with Ceasar Chavez, was againist Prop 187 and has been consistent. Plus Repubs are the natural enemy of the Latinos. Brown will be our next Govenor.

    July 8, 2010 05:54 pm at 5:54 pm |
  13. Allen in Hartwell GA

    Any American who has spent any time in a foreign country knows that you have to carry some sort of papers with you at all times. In some cases the consequence can be quite severe, just for not having your papers.
    I love these politicians who think they can change their image like a chameleon changes its color.

    July 8, 2010 06:00 pm at 6:00 pm |
  14. Sniffit

    "Proposition 187 was the California initiative passed in 1990s that would have cut off public services to illegal immigrants but ultimately was killed in the courts. "

    In other words, she's voicing opposition to something that was shot down by the courts but which her conservative predecessors no doubt supported. Why? Because it's 100% safe to take this position and it changes NOTHING. She's just more conservative scum trying to find ways to misinform, distract and misrepresent her positions.

    July 8, 2010 06:04 pm at 6:04 pm |
  15. NO Senator Whitman

    and if she wins.. She will turn her back on the Latino Communities. She will not need them anymore!

    July 8, 2010 06:05 pm at 6:05 pm |
  16. Anne P CA

    I love how those who aren't from CA can tell us what we "need". What we don't need is this hypocritical mess of a former CEO, Whitman and the same goes for Carly Fiorina! Latinos, I'm sure you won't be fooled by Whitman's flip-flopping stands on issues. She's the classic "wolf in sheep's clothing". Anyone read about her two sons? Enough said! Just a vote monger. Calif. is not for sale.

    July 8, 2010 06:11 pm at 6:11 pm |
  17. normajean

    I know a"loser and a user" when I see one. If this woman wins this election she will have "BOUGHT" it.Think of all the wonderful things she could have done with the money she threw away on advertising HERSELF. She could have helped out the people who lost so much from the oil disaster. She could have helped out the recently homeless or maybe the children of families that are jobless and homeless due to the economic drop. She actually spent all that money on nothing tangible and after the election, no matter what, it will all be GONE..Now she's reaching for the latino vote.I don't believe that she will spend Californias money any better than she would her own, so I wouldn't vote for her for ANY office., and I hope the rest of California won't either.

    July 8, 2010 06:14 pm at 6:14 pm |
  18. hobart

    Regarding the AZ law, the problem isn't requiring immigrants who are not citizens to have their papers on their person. The problem is that citizens who look like illegal immigrants will be required to prove they're citizens. In other words, latinos who are citizens will need to carry passports or birth certificates.

    July 8, 2010 06:29 pm at 6:29 pm |
  19. Cal Veteran

    Is it just me or Meg Whitman annoying? Her ads are so transparent and cheesy. I can't see anyone, let alone latinos, voting for her.

    July 8, 2010 06:34 pm at 6:34 pm |
  20. Peter s

    Who is Meg trying to fool? She is one of the Republicans! they dispise and degrade minorities!!. They will lie, manipulate while crying victims of the Democrates. Time to expose pretenders from both parties is now!!. You can't support Prop. 187 during the day but under the cover of darkness you are for it! Get real and please refrain from taking Latinos for a ride! most of them are smart people who can make sound decisions.

    July 8, 2010 06:42 pm at 6:42 pm |
  21. sagebrush

    I am a Republican, but I hope she loses. This type of posturing is about as phony as it gets.

    July 8, 2010 06:44 pm at 6:44 pm |
  22. Layla

    This is EXACTLY the reason why I WON'T support Meg Whitman.

    This is the United States of America and ENGLISH should be the official language. Until it is, there is absolutely no reason for these people to learn it.

    Just another politician pandering...

    July 8, 2010 06:45 pm at 6:45 pm |
  23. Too ashamed to admit to being Republican

    Whitman has absolutely no credibility and is a fraud. Jerry Brown is a million times better and deserves to be Governor again.

    July 8, 2010 06:49 pm at 6:49 pm |
  24. Cynthia - Arkansas

    What Latino or Hispanic in their right mind would vote for a Republican? They have made no secret of the fact that they hate anyone not like them. They only try and trick people into voting for them and then screw them. When will America wake up to that fact?

    July 8, 2010 06:52 pm at 6:52 pm |
  25. Paul

    Latinos let us remember that they )the GOP) are trying to have our community discriminated by promoting racist laws ike the one in Arizona. They are either with our community or against us.

    Please see where they stand on those issues that affect all members of our community and then decide.

    We need a Comprehensive Immigration Reform and we need it now,

    July 8, 2010 07:05 pm at 7:05 pm |
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