Updated at 2:30 p.m. ET
(CNN) – Call it a one two punch on a dubious honor.
Senate Majority Leader Harry Reid's Republican challenger is out with a new ad Friday that slams Reid over the state's 14 percent unemployment rate, the highest in the nation.
"When Harry Reid became Majority Leader, Nevada's unemployment was only 4.4 percent. Now Nevada unemployment hits 14 percent, leads nation," states a headline in the commercial, which Sharron Angle's campaign says starts running Friday statewide in Nevada on broadcast and cable television.
The ad then uses copy from various news reports about Nevada overtaking Michigan to claim the highest state employment level in the country. The commercial ends by saying "Help is on the way. Visit http://www.SharronAngle.com."
When Reid took over as Senate Majority Leader in January 2007, Nevada's unemployment rate stood at 4.4 percent. The national unemloyment rate at that time was 4.6 percent at that time.
The ad is the first by Angle since she beat 12 other candidates in the June 8 GOP primary to capture her party's Senate nomination. Angle, a former Nevada state lawmaker, enjoys strong support from many in the Tea Party movement.
The commercial was released the same day that the Republican National Committee went up with a new ad also taking on Reid, as well as President Barack Obama, over the high jobless rate.
"It took thousands of men to build Hoover Dam and modern Nevada. But it only took two men to help tear down its economy," says the narrator in the commercial,
which begins running Friday on cable television in Las Vegas, according to an RNC official.
The state's unemployment rate stood at 9.6 percent when Obama took over in the White House at beginning of last year.
The release of the two ads comes just hours after Obama headlined two campaign events in Las Vegas Thursday night for the top Democrat in the Senate, who polls suggest faces a difficult re-election this year as he bids for a fifth term in office.
"We knew it would take us months, years, to dig ourselves out of the holes that we found ourselves in. That's longer than anybody would like, but here's what I also know. An economy that last year was shrinking by 6 percent is now growing. An economy that was shredding jobs at an unbelievable pace - we've now had six months in a row of private sector job growth," said Obama at the event. "That's because of policies that Harry Reid helped bring about. We have turned things around, and we are moving in the right direction."
The president is continuing that theme Friday, in a speech on the economy he was scheduled to deliver at the University of Nevada-Las Vegas.
Describing Reid, Obama said "he's a fighter, and you should never bet against him. And that's just what we need right now. We need someone who's going to fight for the people of Nevada and for the American people," according to excerpts released before the speech.
The ad wars in Nevada should continue next week, following an announcement Friday by the Tea Party Express, a national Tea Party group based in California that helped Angle during her primary bid. A spokesman for the organization tells CNN that new ads in support of Angle will air on Nevada TV next week, now that the group has met its fundraising goal of $100,000 to produce the commercials.
Updated at 2:30 p.m. ET with reaction from the Democratic Senatorial Campaign Committee: “After saying she would not be in the business of creating jobs and admitting she would not have acted to save 22,000 jobs at CityCenter, Sharron Angle’s first television advertisement blatantly contradicts her own words," said DSCC Press Secretary Deirdre Murphy. "In reality, Sharron Angle subscribes to the same reckless economic playbook put forth by Republicans that brought our economy to its knees and led to massive job losses. Nevadans rejected this failed economic approach before and will do so again this fall.”
Follow Paul Steinhauser on Twitter: @psteinhausercnn