Washington (CNN) -Texas Gov. Rick Perry is using social media sites, like Facebook, to round up support at the polls via a raffle that includes lunch with Karl Rove, former senior advisor to President George W. Bush.
The Perry campaign launched the raffle as part of a recruiting effort to register more voters likely to show their support for the Texas Governor at the polls during early voting, said Texans for Rick Perry press secretary Alejandro Garcia.
The effort is centered around a program called "Perry Home Headquarters" that allows Perry supporters to reach out to other like minded voters through social media.
The groups then take their online interaction to the street, gathering in small groups across the state of Texas. The first meetings took place last weekend in Austin, Midland, Galveston, Dallas, San Antonio, Arlington, Lubbock, Amarillo and El Paso.
And what's the incentive for voters to gather? Great prizes, of course.
Prizes up for grabs are prizes include having lunch with Rove, according to the Perry website.
"We're not swaying voters; this is just our way of rallying up our supporters and rewarding them for showing their support for the governor," said Garcia.
Other prizes include, to name a few: a cowboy roping lesson with Lieutenant Gov. David Dewhurst, lunch with 19-time PGA tour winner Ben Crenshaw, a shooting lesson at LaRue Tactical, a high-end rifle manufacturing facility in Leander, TX, and a 30-minute business pitch to Red McCombs, former owner of the San Antonio Spurs.
Prize winners will begin to be announced on October 16, just two days before Texas early voting begins, said Garcia.
The raffle officially launched August 1 and will run through October 18. More prizes may be added to the raffle before the October deadline, said Garcia.