Washington (CNN) – While the nation's economy is struggling, business is booming in at least one sector – campaign commercial spending. And a new analysis indicates that the majority of those commercials are attack ads.
As of this week, candidates running for state and federal offices have spent $395 million on commercials for the midterm elections, according to a new analysis from the Campaign Media Analysis Group. That compares to $286 million shelled out at this point during the 2006 midterms.
"2010 is on track to be a record year for ad spending, there is mix of political factors such as turnover in many of the Governors offices across the nation and elections mechanics with competitive primaries and the Supreme Court Citizens United ruling which is supercharging the rise in ad spending," says Evan Tracey, CMAG President and CNN's consultant on political TV ad spending.
According to the analysis, more than half of all commercials have been attack ads, and almost 70 percent of all commercials for the Senate have been negative. California, Florida, Pennsylvania, Alabama and Nevada are the top 5 states for negative ads this year.
"Voters are angry at Washington and incumbents; this is fueling an environment where office holders and office seekers are tapping into this anger with ads painting opponents as part of the problems in government," adds Tracey.
And just wait; campaigns traditionally kick it into high gear after Labor Day.
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