(CNN) - South Carolina gubernatorial hopeful Nikki Haley promises voters "an honest conservative government we can be proud of" in her first television ad of the general election.
The 30-second spot, titled "Movement," will begin airing on statewide network and cable channels on Wednesday, Haley's campaign told CNN.
"All across South Carolina, there's a movement taking hold," a narrator says as viewers see images of the Republican candidate greeting voters on the campaign trail.
The ad presses the outsider message that proved so potent for Haley in her tough Republican primary fight earlier this year against three rivals. It's also an implicit criticism of the legislative gridlock in Columbia that took hold under Gov. Mark Sanford, one of Haley's political patrons.
"It's a movement to take back our government," a Haley supporter says in the ad. "To stop talking about creating jobs, and to start doing it," says another.
Haley's Democratic opponent is state Sen. Vincent Sheheen.