September 22nd, 2010
11:16 AM ET
4 years ago

Reagan-era theme revived for 2010 midterms

The group Citizens for the Republic is out Wednesday with a new ad.
The group Citizens for the Republic is out Wednesday with a new ad.

Washington (CNN) – It was 26 years ago when Republicans proclaimed that it was "Morning In America," to promote the nation's economic turnaround under President Ronald Reagan's watch.

Now, a group of loyal aides and associates to the late president are spinning his 1984 election theme into a new, national commercial called "Mourning In America," in an attempt to highlight the country's economic problems under President Obama's watch.

The 60-second ad is being paid for by Citizens for the Republic, a political operation founded by Reagan in 1977 and put back online by Reagan Attorney General Ed Meese, policy adviser Peter Hannaford, Republican strategists Craig Shirley and Bill Pascoe, among others, who describe themselves as "Reaganites."

In 1984, "Morning In America" became the theme for Reagan's re-election campaign and it was touted in television commercials highlighting the nation's prosperity. The 2010 commercial has a much different take.

"There's mourning in America," a narrator says. "Today, 15 million men and women won't have the opportunity to go to work."

Later in the ad, the narrator charges that "Under the leadership of President Obama, our country is fading, and weaker, and worse off. His policies were a grand experiment – policies that failed."

A Citizens for the Republic official said the organization is spending $400,000 to run the commercial on Fox News Channel and MSNBC for one week.

soundoff (46 Responses)
  1. Lori in St Pete

    Raygun was a hateful braindead puppet, and what Karma did to him in the end was poetic but but he deserved much, much worse. Everything we're experiencing in the United States in the present day can be laid directly at his feet. I hope they run that ad so the left can counter it with the facts:

    Undermined American workers with his union-busting firing of striking air traffic controllers who were fighting to update the antiquated air control system (28 years later they're still using the same stuff); putting policies into place that allowed jobs that pay a livable wage to be offshored to third world nations; cut taxes for the wealthiest and corporations who, instead of creating decent jobs in the United States, funnelled the extra $$$ into offshore accounts; deregulated corporations and allowed them to run roughshod over their serfs, I mean employees.

    Now raygun's rabid sheeple are trying to rewrite history to paint him in a positive light. Sorry kids, you aren't going to get that chance. As someone once said, you're entitled to your own opinions, but not your own facts.

    September 22, 2010 12:04 pm at 12:04 pm |
  2. Glenn Beckerhead

    OK. If they don't like all the spending etc... then WHAT SPECIFICALLY are they gonna do to fix things? We need specific agenda items and plans, not some Reagan-era BS that didn't work the last time.

    September 22, 2010 12:04 pm at 12:04 pm |
  3. carlos

    reganomics...........and trickle down economics........the result: we are still suffering from those calamities.........so, go ahead and promote those policies........biggest tax increases, of course the rich got richer and it was the begining of the decline of the middle class.

    A vote for any talipublican means that YOU should start Praying because your tomorrow is not guaranteed.........

    September 22, 2010 12:06 pm at 12:06 pm |
  4. NVa Native

    Is this where they'd like to take us "back" to?
    Not me, I don't like going backward. I like moving forward.

    September 22, 2010 12:09 pm at 12:09 pm |
  5. Please

    Now you "reaganites" realize Reagan would be kicked out of today's GOP for being too liberal right?

    September 22, 2010 12:10 pm at 12:10 pm |
  6. jeff, alabama

    The old time democrats in this country are Trumanites.
    The old time Republicans in this country are Reaganites.
    The problem is that there are no Trumans or Reagans
    left in either party. There are only poll following politically
    correct wussies.
    God help us all.

    September 22, 2010 12:11 pm at 12:11 pm |
  7. JonDie

    FACT 1: Ronald Reagan created more debt as president than all other presidents frmo 1789 to 1981.

    FACT 2: Ronald Reagan was responsible for the murders of more than 200,000 indigenous Mayas in Guatemala.

    FACT 3: Ronald Reagan did secret deals with the Ayatollah Khomeini to hurt Carter during the 1980 election.

    What a great president!

    September 22, 2010 12:15 pm at 12:15 pm |
  8. King

    Where were these policies when the country was losing almost a million jobs a month, when the repugs dashed under their beds with terror. The tax breaks are killing this country. Weve got to realize that most people in this country are from another country and theyre taking money from our economy sending it to their relatives abroad then the rich are investing several time more than that amount. There are no money left to bring our economy out of the hole. Weve got to give incentive to business and people to spend money back into our economy much like what welfare use to do! The money stayed in the economy and stimulate the shops and stores in the area. Tell the president to contact me.

    September 22, 2010 12:16 pm at 12:16 pm |
  9. Mr. Moderate

    Of course the unemployment rate for seven months of Reagan's term (Nov 82 to April 83) were higher than at any point in Obamas term. But then again, facts have never been a stron suit of Obama's opponents.

    September 22, 2010 12:16 pm at 12:16 pm |
  10. gg

    The ongoing degradation and destruction of the American middle class and the American way of life began with the neo-fascist Reagan regime.

    September 22, 2010 12:18 pm at 12:18 pm |
  11. Annie, Atlanta

    Thanks to Ronald Reagan America started to become corporate owned, and the tradition has continued. How can a regular America actually go into the voting booth and vote for these monsters with any conscience?

    September 22, 2010 12:18 pm at 12:18 pm |
  12. William

    It's unfortunate that most people don't understand that Regans economic polices are what got us into this mess.

    September 22, 2010 12:19 pm at 12:19 pm |
  13. GJ

    Reagan raised taxes. Reagan was not a deity. Reagan blew up the national debt.

    September 22, 2010 12:20 pm at 12:20 pm |
  14. Joe

    That is quite humorous coming from the Reagan camp. When one looks critically at his tenure (Bush 1 and 2 also) we can see the progeny of today's problems. it is time for working men and women to see the GOP lies and vote their economic interest.

    September 22, 2010 12:21 pm at 12:21 pm |
  15. SayWhat

    Truely pathetic.

    September 22, 2010 12:23 pm at 12:23 pm |
  16. GOP Scorched Earth Politics

    How pathetic. That's all the Republicans can do is keep resurrecting Reagan, over and over again to get people interested. Reagan was President a long, long time ago. What have the Republicans done in the past 20 years? Anything?

    September 22, 2010 12:24 pm at 12:24 pm |
  17. GI Joe

    GREAT – Amnesty for all.

    September 22, 2010 12:32 pm at 12:32 pm |
  18. Dave

    I guess this means people have completely rejected the President's policies and the unrivaled debt and deficits of the Congress!

    September 22, 2010 12:34 pm at 12:34 pm |
  19. Kathy

    Will it include raising taxes like Reagan. In 1982, Reagan agreed to restore a third of the previous year’s massive cut. It was the largest tax increase in U.S. history. In 1983, he raised the gasoline tax by five cents a gallon and instituted a payroll-tax hike that helped fund Medicare and Social Security. And in 1986, he supported the progressive Tax Reform Act, which hit businesses with a record-breaking $420 billion in new fees.

    September 22, 2010 12:40 pm at 12:40 pm |
  20. Kathy

    Will it include being soft on terrorism??
    Reagan was particularly reluctant to engage with terrorists and other aggressors. He tried to free Hizbullah’s American hostages by selling missiles to its patrons in Iran. He used strong words when the Soviets shot down a Korean Airlines flight over Siberia (“savagery,” “murderous”) but told his advisers that “vengeance isn’t the name of the game” and refused to suspend upcoming arms-control negotiations in Geneva. He never got around to retaliating for the 1983 bombing of the U.S. Embassy in Beirut, and when Shia fighters attacked the nearby Marine barracks a few months later, he quickly withdrew all remaining troops from Lebanon. If “you’re not quite sure a retaliation would hit the people who were responsible for the terror and the crime, and you might be killing innocent people,” he said, “you swallow your gorge and don’t do it.” Podhoretz & Co. criticized him for having “cut and run,” but the president recognized that battling terrorists in a civil war wasn’t in the United States’ best interest.

    September 22, 2010 12:43 pm at 12:43 pm |
  21. Darth Vadik, CA

    Reagan was a "feel-good" president with his true agenda being run by the corporate masters.

    Keating 5 was just the beginning, as Michael Douglas says in the New Wall Street movie....

    ...IT IS ALL LEGAL NOW...

    Thanks Reagan, that is your true gift to the United States...and no GREED is not good, it is one of the SINS

    September 22, 2010 12:43 pm at 12:43 pm |
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