Washington (CNN) – The National Republican Senatorial Committee updated its iPhone application to include a "Take Action" section, allowing users to capture every moment on the campaign trail and increase their chances of going viral.
During the 2006 midterm election season, then-Virginia Republican Sen. George Allen was captured on camera using the derogative term "Macaca" to describe the cameraperson. The video was placed on YouTube and quickly went viral, being viewed by millions. Allen did not win re-election and many blame that viral video.
Now the NRSC is streamlining the process so users at a campaign rally can record a video or snap a photo and send it to a variety of social media networks including YouTube, Facebook and Twitter.
"Information can be found and shared at warp speed and our campaigns alone cannot possibly capture or know what is happening on the trail every minute of every day," NRSC Chief Digital Strategist Katie Harbath told CNN in an e-mail. "To help with that information gathering process we built the mobile tracker feature of our app to give activists and volunteers across the country the ability to quickly and easily share what they are seeing out on the campaign trail."
The app also separates Twitter streams by various topics, locations, and individual Senate races. Users will also be able to check in to campaign events through Foursquare, the location based social network built into the app.