Washington (CNN) – It's no secret that there is no love lost between national Republicans and their GOP Senate candidate in Delaware, Christine O'Donnell.
The National Republican Senatorial Committee has only contributed a minimal amount of money to her campaign, and Republican officials in Washington still do not think she can beat the Democrat, Chris Coons.
But O'Donnell's popularity in the Tea Party movement and among other conservatives nationwide has drawn a flood of money into her campaign coffers. Aides say she's raised millions since her surprise GOP primary win in mid-September.
That's why a senior Republican official told CNN that GOP strategists are scratching their heads, wondering why O'Donnell's campaign has not used her fundraising cash yet to air any television ads promoting her campaign.
We put that question to a source close to O'Donnell, who insisted that she will be "on the air very soon."
The source, who asked not to be identified discussing internal strategy, said O'Donnell's first ads are in production now.
"We're going to go up, and we're going to go up big...and when she goes up, she's not coming down," said the O'Donnell source, who would only say that her ads will try to portray the "real Christine O'Donnell."
Delaware does not have its own television market, so most of the ads will be placed on Philadelphia stations, which is a rather expensive big city market.
Still, the O'Donnell source insisted money is not a factor in the campaign's decision to delay its ad campaign. Instead, her advisers wanted to take time to get a sound strategy in place.
"Money is not an object for sure," said the O'Donnell source, "we needed time to prepare budgets, hire a staff, and we didn't want to slap something on the air quickly."