(CNN) - Rahm Emanuel officially announced his "tell it like it is tour" of Chicago Sunday in his first web video since he left the White House Friday to begin the process of running for mayor of Chicago.
He said he will spend the next few weeks visiting the city's neighborhoods "at grocery stores, L stops, bowling alleys and hot dog stands."
During the two-minute address on his new website, Emanuel emphasized his Chicago roots and paid tribute to Chicago's current mayor, Richard Daley. Daley decided not to seek another term after 21 years as mayor.
But Emanuel also said it is time for Chicago to have a "fresh start."
"We need leadership that's tough enough to say now when it needs to be said and smart enough to know what government should do and also what it can't do," Emanuel said in the video.