Washington (CNN) - In the second ad released this week, Delaware Senate Republican candidate Christine O'Donnell again uses the line "I'm You" trying to portray herself as someone who understands the everyday problems of citizens.
In the new 30-second spot, she says "I didn't go to Yale. I didn't inherit millions like my opponent." Her Democratic opponent is Chris Coons, who is a county executive in the state. He grew up in Delaware and attended Amherst College and then Yale Law School as well receiving a master's degree in ethics from Yale Divinity School before going into law practice.
As she did in her first ad released earlier this week, O'Donnell looks straight into the camera talking for the entire time.
In it she says "I know how tough it is to make and keep a dollar. When some tried to push me from this race they saw what I was made of. And so will the Senate if they try to increase our taxes one more dime."
She closes both of her ads with the "I'm You" tag line.
The ad is again a state-wide buy, according to a source with knowledge of the ad. Her commercials are being produced by Strategic Perceptions, the company owned by Republican consultant Fred Davis.
While she speaks of her opponent's education, her own education background has become a source of controversy. A LinkedIn online profile of her said she studied at Oxford University when in fact she took a course at the Phoenix Institute, which has an affiliation with Oxford. In an earlier statement, she said she had never authorized anyone to establish the profile on LinkedIn. "I have always been clear about my educational background," she said in that statement.
Separately she had said she graduated from Farleigh Dickinson University in New Jersey, but it turns out she only received her bachelor's degree in early September of this year.
The release of the ads come as O'Donnell and her campaign are becoming more publically active than in the first weeks following her upset victory in the primary when her events were not open to media coverage and her schedule was not made available to the media. Today the campaign sent out an advisory listing an event she was attending.
Also today the campaign unveiled a new website which encourages more interactive involvement. Through online efforts, the campaign says it has raised more than $3 million dollars online.