(Updated 7:49 p.m. ET with NRSC response)
(CNN) - Gov. Joe Manchin, West Virginia's Democratic Senate nominee, was the target of an ad controversy this week, and now he's retaliating.
Manchin's opponent, Republican John Raese, aired a video that showed three West Virginia voters saying Manchin should stay "right here in West Virginia." But, they weren't West Virginia voters, and they weren't even in West Virginia. Instead, the spot was shot in Philadelphia, and the three men were hired actors. The casting notice for the ad, which was paid for by the National Republican Senatorial Committee, called for actors with a "'Hicky' Blue Collar look," sparking outrage from Democrats.
The ad was taken down in light of the controversy.
But on Saturday, Manchin's campaign hit back with its own ad.
"John Raese thinks we're hicks. His people hired actors from Philadelphia to attack Joe Manchin and told them to dress hicky," the narrator says. "Raese moved his family to Florida to avoid paying West Virginia taxes. Obviously we're not good enough for him."
Republicans responded to the ad Saturday, saying Manchin is “flat out lying.”
“No one in the Republican Party, no one associated with John Raese’s campaign has ever used the language that Washington Joe alleges in his ad,” Brian Walsh, NRSC Communications Director said in a statement.
According to the NRSC it was the talent agency that used the word “hicky,” not the NRSC.
The Manchin campaign said the 30-second spot is currently airing statewide.
The Senate race in West Virginia is considered a toss-up by the Rothenberg and Cook Political Reports. The winner of November's special election will fill the final two years of the late Democratic Sen. Robert Byrd's term. Byrd died earlier this year.
–CNN Senior Congressional Correspondent Dana Bash contributed to this report