(CNN) - If Senate candidate and North Carolina Secretary of State Elaine Marshall didn't criticize GOP Sen. Richard Burr in her latest television ad, she'd likely be confused for a Republican.
That's because the Democratic candidate took a page out of the Republican Party's 2010 playbook and released an ad targeting her opponent as being part of the Washington establishment.
"Washington is broken, and Sen. Richard Burr helped break it," Marshall says as she looks straight into the camera in the 30-second commercial. "…Even though Washington politicians like Richard Burr don't want to hear it, it's time to throw 'em out."
Burr campaign spokeswoman Samantha Smith issued a response Monday afternoon.
"It is not surprising the Marshall campaign would continue their negative attacks given that they have failed to offer any real solutions for the people of North Carolina," Smith told CNN.
With Democrats in control of Congress and the White House, Republicans this cycle have repeatedly sought to capitalize on the anti-Washington mood. But Marshall is clearly hoping some longtime Republican lawmakers aren't immune from voter anger as well.
A High Point University poll conducted September 25-30 had Burr leading Marshall by a 45 to 31 point margin, with 18 percent of respondents undecided. The poll was conducted by phone and carried a margin of error of plus or minus 5 percentage points.
–CNN Deputy Political Director Paul Steinhauser contributed to this report
(Updated at 1:20 p.m. ET with Burr campaign response)