October 12th, 2010
01:23 PM ET
4 years ago

Ganley changes ad strategy in OH

Washington (CNN) - Car dealership owner Tom Ganley, who is trying to unseat Democratic Congresswoman Betty Sutton in a northeast Ohio House race, will discontinue over-the-air television advertisements, targeting cable TV and radio in the final three weeks of the campaign, his spokeswoman confirmed Tuesday.

The Ganley campaign's Meghan Snyder told CNN the decision is to reach a "different audience," and get away from "the cluttered field of broadcast news."

She said the strategic change, first reported by POLITICO, to the less expensive form of advertising is "merely reallocating resources" and not connected to a lawsuit filed against Ganley alleging sexual harassment.

Synder said Ganley has seen "an overwhelming show of support" since the claims surfaced, saying the campaign "won't be deterred by the dirty tricks."

The competitive race was one of several seats Republicans targeted as a possible pick-up. It is currently listed as "lean Democratic" by the Rothenberg Political Report and "likely Democratic" by the Cook Political Report.

Ganley entered the campaign fray with a sizable campaign war chest. A successful businessman, he has pumped $6.5 million of his own money into the race. The owner of 32 car dealerships he's long been on television touting the cars and trucks sold at his dealerships allowing him to promote his business credentials as well as his familiar face in the region.

The district snakes through the Northeast corner of the state, and includes the suburbs of Cleveland and Akron, two industrial cities that have suffered due to the economic downturn.

–CNN's Steve Brusk and Charles Riley contributed to this report


Filed under: 2010 • Betty Sutton • Ohio • Tom Ganley
soundoff (2 Responses)
  1. stufthis

    I wonder if the stimulus 'cash for clunkers' helped Ganley's 32 dealerships? It might explain the $6.5 million he has pumped into his campaign.

    October 12, 2010 01:40 pm at 1:40 pm |
  2. Whatever

    The SIZE of the "war chest" which is probably donations from other states (given the grave economic times in OH) does not equate to votes or winning an election!!!! Too funny!!!!!!!

    October 12, 2010 01:46 pm at 1:46 pm |