October 12th, 2010
05:19 PM ET
4 years ago

New ads for Fiorina

(CNN) - Carly Fiorina, the Republican Senate nominee in California, released two ads Tuesday with the same message: her Democratic opponent, three-term incumbent Senator Barbara Boxer, represents the failures in Washington and she represents change.

Each 30-second spot, intended to target independent voters starts with Californians interviewed by the campaign about the problems they see with Boxer and Washington.

"Boxer voted for trillions in spending, billions in new taxes, millions unemployed," one individual says. "Yet Boxer says the stimulus is working? It isn't working for me."

Fiorina, the former CEO of Hewlett Packard, then appears on camera to deliver an upbeat message.

"We can change Washington, but first you have to vote to change the people we send there," Fiorina says in one ad.

The National Republican Senatorial Committee (NRSC) says they spent $1 million on the ads that start airing Tuesday. The NRSC has spent $3 million in California so far, and say they feel bullish about the race and plan to spend more.

Current polls show Boxer ahead, but not by much. A Fiorina aide argues Boxer's strategy hasn't worked.

"Boxer has spent $6.3 million on negative ads attacking us for weeks, and that's when the public polls were in the field," a Fiorina aide said, referring in particular to two ads attacking Fiorina for outsourcing jobs while she ran Hewlett Packard.

The aide added: "She's been on the air consistently since October but still the race is essentially tied."

In the latest CNN/Time/Opinion Research Poll of likely voters, 52 percent of respondents said they would back Boxer and 43 percent said they would back Fiorina. The survey had a sampling error of 2.5 percentage points. But a more recent Reuters poll conducted October 2-5 shows Boxer with just a four-point lead over Fiorina.

The Boxer campaign responded to the new ads Tuesday.

"Two new ads, zero new ideas to create jobs in California," Rose Kapolczynski, Boxer's campaign manager said. "Just more of the same false attacks on Senator Boxer and transparent attempts to hide Carly Fiorina's record."


Filed under: 2010 • Barbara Boxer • California • Carly Fiorina
soundoff (30 Responses)
  1. Person

    Anyone who thinks Palin is qualified to be President is not fit to hold an office. Vote Boxer.

    October 12, 2010 05:21 pm at 5:21 pm |
  2. WITCHCRAFT

    Carly Fiorina – W**ch from California. She wears Halloween costume outfit EVERYDAY, ALL THE TIME.
    We, the people, wear wi**ch costume only on Halloween.

    October 12, 2010 05:25 pm at 5:25 pm |
  3. WITCHCRAFT

    Fiorina, the former CEO of Hewlett Packard, got FIRED – - FIRED FIRED from Hewlett Packard Corp.
    She will get FIRED again.

    October 12, 2010 05:27 pm at 5:27 pm |
  4. annie s

    Sure. Vote for Carly. She'll create jobs and then send them to India, like she did with HP. And then she can have California buy out Arizona in a failed deal that will almost sink the state of California and get her fired with a 23 million dollar fairwell package.

    October 12, 2010 05:34 pm at 5:34 pm |
  5. Sniffit

    Aaaah, just more of the same old message from the right: "Can't we all just get it wrong?"

    October 12, 2010 05:41 pm at 5:41 pm |
  6. Danny Cali

    Anyone who's CEO for the company is not qualifying for Senator job because they not create job they keep layoff people so, I thinks Carly Foirina was the one that layoff so many employee when she was CEO in HP. VOTE DEMOCRATIC FOR SENATE.

    October 12, 2010 05:41 pm at 5:41 pm |
  7. Can't We All Just Get Along?

    Did she start off her ad with "I'm not a witch either?"

    October 12, 2010 05:42 pm at 5:42 pm |
  8. CHARLES Bonetto

    Lets see - Calf is running out of money to fund necessary day to day services. Liberals over spend the budget, hand out money to aliens who don't belong in the state to begin with, now wants to make them citizens/voters. Mrs boxer has had a hand in this for 3 terms - and wants to go back to D/C so she can keep the train wreck she helped cause going –people wake up - stop thinking its cool to be stupid and politically correct. People like Carley Fiorina can help fix this - she will have to administer so tough medicine to swallow but better now than later. Hope and Change didn't work –it actually made thing worst

    October 12, 2010 05:45 pm at 5:45 pm |
  9. Shannon

    How many jobs did you ship overseas Carly! We aren't buying what you have to say!

    October 12, 2010 05:46 pm at 5:46 pm |
  10. me in CA

    Never, I watched her trying to distroy HP, I worked there at the time. No way, Never that women is only out for herself. She could care less about the people in Ca. Please give her a message, to just get lost somewhere, hopefully far, far away from Ca.

    October 12, 2010 05:52 pm at 5:52 pm |
  11. stufthis

    What is she going to do with the sheep's clothing from her earlier campaign? Republicans will change Washington using the same failed economic model they used since 1929.

    October 12, 2010 05:52 pm at 5:52 pm |
  12. Video Guy

    Did she start her ad asking if you liked her hear?

    October 12, 2010 05:53 pm at 5:53 pm |
  13. S.B. Stein E.B. NJ

    Okay, if you don't like the spending that kept the country from sliding into a depression, offer something that would have done the same or better. Tax cuts aren't the only thing that can be done. What is Fiorina advocating? Let me hear where you stand and what is different about you from Boxer and the usual Republican line. Didn't you have a problem and get fired from being the head of HP? Did you ship HP jobs over seas? Those things don't help the US.

    October 12, 2010 05:57 pm at 5:57 pm |
  14. GOP Scorched Earth Politics

    Looks like her ad was produced by the same goons that made the I'm not a Witch ad. Fiorina should say she is not a crook or not a fraud. HP just fired her for poor performance. It had nothing to do with spying on her own executives, declining sales, or outsourcing jobs to Commie China or India.

    October 12, 2010 06:18 pm at 6:18 pm |
  15. Gerry NH

    California always elects failures to represent them. Brown was bad when I lived there and he will remain bad as govenor. They need peoople with business experience. Get rid of all incumbents.

    October 12, 2010 06:34 pm at 6:34 pm |
  16. NameBrand

    I can't beleive people here forget so easy it was the republicans that put us in this mess Karlyne rove u need something to do make some lies u should be in prison

    October 12, 2010 06:45 pm at 6:45 pm |
  17. Albo58

    A hobo out of the streets would far surpass Boxer in intellect, pride, and common sense! She has a complete failing grade as a senator and should be booted like a lot of that other incumbent trash!

    October 12, 2010 06:49 pm at 6:49 pm |
  18. PacificView

    Let's see, I remember when Boxer was in office and we had balanced budgets and actually paid down the debt. Something that never happened with Regan, Bush I, or Bush II. Why doesn't Carly put that in her ads?

    October 12, 2010 06:51 pm at 6:51 pm |
  19. Dr Matrix

    Why do failed business "leaders" always think they can fix government? This one doesn't bring to much to the table except somehow rising to the top of a sucessful company and then nearly putting it out of business.

    October 12, 2010 07:02 pm at 7:02 pm |
  20. Debbie from Arizona

    Well, by saying that Sarah Palin is qualified to be President, she made it clear she doesn't give a hoot about this country and she is in fact an idiot.

    October 12, 2010 07:04 pm at 7:04 pm |
  21. Claudia, Houston, Tx

    Carly still has a bone to pick with HP after her firing. Of course her ego was crushed but not her pocket book, so she takes the money and wants to prove to HP she is now a "senator". Vengence is mine, says the Lord and not Carly Fiorina's.

    October 12, 2010 07:15 pm at 7:15 pm |
  22. The Real Tom Paine

    If she had actually contributed something to HP when she ran it, she might have a chance. However, her record of failure at HP, combined with her alternately dissing Palin, and then stating Caribou Barbie is ready to be President, raises serious questions about her. She is toast.

    October 12, 2010 07:27 pm at 7:27 pm |
  23. normajean

    California is really hurting as everyone knows. I was born and raised here and never in my many, many, years have I seen it in such terrible shape.I have read, listened, watched and done a lot of thinking about how we voters can save our state and the only way is with intellegent voting. I believe we can not afford to take chances with candidates who have been careless with their positions in the past to the point of showing them incapable of benefiting California. If Fiorino sent jobs out of the country and Meg W. was so uninterested in the state that she didn't vote for 28 years then I don't want either of them fooling around with my state. I will vote solidly against both.I hope you will also.

    October 12, 2010 07:33 pm at 7:33 pm |
  24. the real ib

    Boxer needs to go; such a snob as her doesn't belong in congress.

    October 12, 2010 07:41 pm at 7:41 pm |
  25. Darth Vadik, CA

    If we leave it up to Carly, she'll outsource our government jobs to Taiwan and India too, no thanks Ms Carly, and your hair is so 70's

    Like Carly even had a chance in this election, this is Boxer we are talking about, not stumbling Harry Reid, yeah Carly, OK, LOL

    October 12, 2010 07:51 pm at 7:51 pm |
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