October 21st, 2010
09:36 PM ET
3 years ago

Obama ads courts Hispanic vote

(CNN) – Hispanic voters will be hearing President Barack Obama's voice urging them to vote in the final days leading up to the November 2nd election, thanks to new television and radio ads paid for by the Democratic National Committee.

The ads, which will air nationally on the Spanish media network Univision, are part of a $1 million campaign by the DNC to reach out to Hispanic voters.

"Help me defend what we started," the president says in the commercial, asking voters to support Democrats on Election Day.

While Obama speaks in English, the narrator speaks in Spanish.

The ads also feature a clip of Obama during a September 28th speech. "We can't let this country fall backwards because the rest of us didn't care enough to fight," Obama says in the clip.

A narrator touts the Obama administration’s policies and tells listeners "the Republicans want to return to the past." The narrator also spotlights issues including the economy, funding for higher education and health care reform.

"We're reaching out to the Hispanic community because we believe that by working together we can ensure Democratic victories this fall, and continue the tradition of successful Democratic leadership that is devoted to opening up new opportunities for Hispanic Americans and hard-working Americans of all backgrounds," DNC Chairman Tim Kaine said in a statement.

The Republican National Committee has not yet responded to CNN's request for comment.

About 6.5 million Hispanic voters will likely cast their ballots this year, according to the National Association of Latino Elected and Appointed Officials, which is nearly 1 million more than in the last midterm elections in 2006.


Filed under: 2010 • Ads • President Obama
soundoff (12 Responses)
  1. Voter

    Better than the Rupublicans, who are trying to disenfranchise hispanic voters.

    October 21, 2010 09:41 pm at 9:41 pm |
  2. Kenneth Close

    Anyone who listens to a 60 second add on whether and how to vote is not informed to begin with.

    October 21, 2010 09:44 pm at 9:44 pm |
  3. Monster Zero

    Any Hispanic that came to the US legally will most likely be voting Republican. They are mostly hard working people that came from oppression in third world Nations, they get what America is about, Obama does not.

    October 21, 2010 09:58 pm at 9:58 pm |
  4. Four and The Door

    "We're reaching out to the Hispanic community because we believe that by working together we can ensure Democratic victories this fall...
    ________________________________________________________________________________________________
    ...so that you can forget them and the rest of the Main Street Americans once elections are over? Again? This is odd. The Democrats know you are going to get your clocks cleaned on November 2nd and still the arrogance is out front. No Thanks.

    October 21, 2010 10:08 pm at 10:08 pm |
  5. Four and The Door

    "We're reaching out to the Hispanic community because we believe that by working together we can ensure Democratic victories this fall...
    ________________________________________________________________________________________________
    ...so that you can forget them and all other Americans outside of Washington DC once elections are over? Like you did last time?!?! Hispanics are not stupid or fickle. Stick with the big unions like you did the last 18 months. See if they can get you elected again? How about the banks? You gave them enough of our hard earned tax dollars. Surely that must be worth a few votes. I'm sure they still have it because they sure as hell aren't lending it.

    October 21, 2010 10:15 pm at 10:15 pm |
  6. jules sand-perkins

    Hispanics would be better advised to vote Republican in response to Obama's manipulative use of them, promising much but delivering little.
    In "liberation theology," perhaps Obama's style is based on the scriptural passage, "MANY ARE CALLED, BUT FEW ARE CHOSEN."
    I hope that other groups–GLBT, the elderly, and America's real workers, who make real money–will vote to correct the Obama error Nov. 2 and in 2012.
    How could we have chosen so poorly?
    Well, it happens.

    October 21, 2010 10:41 pm at 10:41 pm |
  7. valwayne

    95,000 more lost jobs in Sept. 9.6% UNEMPLOYMENT. Hispanics are hit harder than many groups by the high levels of UNEMPLOYMENT that looks to continue for years and Obama and the Democrats continue to damage the economy and hammer business. If Hispanics want to work they'll vote to fire every Democrat on the ballot. If they think that foodstamps and extended UNEMPLOYMENT benefits are the way to go they should vote for Democrats. Its really simple!

    October 21, 2010 10:52 pm at 10:52 pm |
  8. The truth

    I have to say this to my friends in the south side of the country those that are the base of the tea party movement and the GOP.:
    whe we got into this war, people of every backgroud went to fight and risk their lives for this great nation...God bless America.
    this president understands it, he has secured the borders more than any other of his predecesors and at the same time he sends a message of unity because we're all Americans and we all fight and die for this country...

    October 21, 2010 11:15 pm at 11:15 pm |
  9. normajean

    I'm so glad that the DMC came up with the money for these ads. It is absolutely unAmerican for any organization or part there of to tell any individual or group not to vote. This is as cheap as you can get to try to win votes for your party. Not unexpected in this case as this has been the way the Repubs have played this game for over two years.They are totally lackiing in honesty and integrity and I'm surprised that some of them whom I considered to be men of honor and dignity actually have neither.I will never be able to think of the Republican party without thinking of what a cheap crowd they are.!!!!!

    October 22, 2010 01:09 am at 1:09 am |
  10. Ks

    Sad to think that the far right ideologs believe that they are going to disenfranchise the hispanic vote....... a direct insult to the many people who
    make this country what is today.......we will come
    out stronger and show
    unity in force that our
    voices will mater and
    ultimately make a
    difference in this mid term elections.....democrats for both senate and house
    majority.

    October 22, 2010 03:16 am at 3:16 am |
  11. Scott

    Instead of leading the country and getting things done, he is busy wasting taxpayers dollars flying all over trying to prop up his corrupt party. This man if you can call him that, idiot is more like it ,is one of the worse things to happen to this country. HIm and his party are destroying this great country. Please bring back the republicans, the true americans.

    October 22, 2010 08:14 am at 8:14 am |
  12. Killer`s Instinct

    Only 1 party demonizes Spanish speaking people - that would be the Republicans.

    Only 1 President respected the intellect. fairness and hard work of a HISPANIC PERSON TO PLACE THEM ON THE HIGHEST COURT IN THE LAND, that would be Mr. Obama, the Democrat.

    Through improving Public education and lower income taxes for the people who are NOT MILLIONAIRES, President Obama proves that he and the Democrats have got their back - it`s not the Republicans.

    Latinos are loyal to those that are loyal to them.

    October 22, 2010 08:19 am at 8:19 am |