(CNN) - It was the ad that launched a thousand parodies. Now Delaware Senate candidate Christine O'Donnell says she regrets her famous "I am not a witch" ad.
"I haven't publicly stated this and I don't know if I will get in trouble for saying that, but our intention was to kill [the witch story] and that's not what happened," she said in an interview with ABC News.
The ad in question, O'Donnell's first of the general election, launched earlier this month and featured the surprise Republican Senate nominee pointedly stating, "I am not a witch. I am nothing you've heard. I am you."
The ad immediately went viral, given its peculiar opening, and soon spawned several parodies – most notably one on Saturday Night Live. But perhaps most damaging for O’Donnell, the ad did exactly what her campaign was trying to prevent: keeping her witchcraft comments from 10 years ago in the headlines.
Ultimately, O'Donnell said she wants voters to think about her fiscal conservatism when they go to the polls, not the fact that "this is a woman who is not a witch."
Still, O'Donnell may keep the witch narrative alive for a few more days given her choice of Halloween costume:
"I was thinking about just going as Dorothy. I killed the witch, there you go!" she said.
UPDATE: GOP ad maker Fred Davis, who produced the commercial, had no comment regarding O’Donnell’s remarks.
In an interview last week with CNN National Political Correspondent Jessica Yellin, he said the goal of the ad was to personalize the candidate while not completely ignoring her past remarks.
“My goal was to give people the same impression of Christine O'Donnell, that I had the first second that I met her standing in a hotel lobby when we were trying to figure out where to go to dinner and I was very wary and she kinda won me over ....she was very nice,” Davis said. “She didn't sound crazy. She didn’t sound like witch. She didn't sound like any of those things, and I wanted the rest of the world to hear that as well.”