(CNN) - In the process of trying to motivate her base and convince last minute undecided voters to cast a ballot in her favor, Republican Christine O'Donnell has entered a war of words with a local television executive – and may have lost his vote in the process.
O'Donnell purchased eight 30-minute blocks of air time in Delaware last week, four of them on a local cable network operated by Tim Qualls that broadcasts in northern Delaware. The Senate candidate's campaign planned to run an Obama-style closing argument in the form of a 24-minute commercial meant to highlight O'Donnell's ties to Delaware and build connections with local voters. The ads were scheduled to run at 10 a.m. and 3 p.m. on Qualls' network, as well as a local FOX affiliate.
Come 10 a.m. however, channel 28 failed to broadcast O'Donnell's ad and the campaign blasted the station on their Twitter account.
"This isn't our show…" one tweet read shortly after 10 a.m. ET. "We are told channel 28 'forgot' to air it...both times...even though we paid for the time slot last week."
Followed by: "Dirty politics again? I'd like to think the County run station really did just 'forget' even though we reminded them this morning."
Qualls told CNN that the campaign was given a Friday afternoon deadline to submit the ad and failed to deliver it on time. He says he needs 48 hours from delivery to be able to put an ad on his channel.
"We didn't receive the show until Saturday night," Qualls said in a phone interview. "They showed up at my employee’s house…at 11 p.m."
Qualls, who said he's been inundated with phone calls, said he supported O'Donnell but "she's losing my vote rapidly."
"I hate the fact that she's put it out there that it's politics," he said.
O'Donnell's campaign did not immediately respond to CNN's request for comment.
Meanwhile, Qualls says he hasn't seen any money from the O'Donnell campaign, but concedes one of his employees may have accepted payment for the ads without his knowledge.
"If I don't have any money, it sure as hell ain't going on," he said.