(CNN) - She's coming off a successful midterm election season, is on the heels of releasing a second book, and about to star in an adventure-packed reality television show, but Sarah Palin's poll numbers are going in the wrong direction.
A new survey by Gallup suggests more than half of all Americans (52 percent) now hold a negative view of the former Alaska governor, the highest unfavorable rating Palin has ever registered in the organization's polling. Her 40 percent favorable rating meanwhile ties her lowest score in Gallup history, registered in the fall of 2009 shortly after she quit her post as governor.
Palin also registered a 40 percent favorable rating in CNN/Opinion Research Corporation national poll conducted just before the midterm elections. According to the CNN survey, 49 percent said they had an unfavorable opinion of Palin.
The Gallup poll indicates that Palin seems to have lost her biggest chunk of support among independent voters – the voting bloc that was crucial in handing Republicans control of the House on Election Day. Her favorability among those voters has dropped 8 points since the summer, according to the poll, from 43 percent to 35 percent.
But as independents appear to be growing wary of Palin, more Republican voters are entering her fold. Her favorability among the GOP rank and file has climbed five points since July to a sky-high 80 percent – a rating that any aspiring GOP White House aspirant would love to claim.
Meanwhile, as has always been the case, few Democrats give Palin high marks – 15 percent now compared to 18 percent in July.
The survey, conducted from November 4-7, surveyed 1,021 adults and carries a sampling error of 4 percentage points.