November 17th, 2010
01:33 PM ET
3 years ago

Record spent on anti-Obama ads during midterms

Washington (CNN) - Republican candidates, party organizations, and independent groups spent just over $115 million during the midterm election campaign on televisions commercials critical of President Barack Obama.

According to a new analysis of TV ad spending for CNN by Campaign Media Analysis Group, the $115 million is a record for a midterm election cycle.

"The $115 million spent by Republicans on TV ads by candidates, groups and party on ads attacking President Obama in an effort to nationalize the 2010 vote represented more than half the total amount Obama spent on his own campaign ads to get elected in 2008," says Evan Tracey, CMAG's president and CNN's consultant on TV advertising.

The game plan by the GOP, individual campaigns, and independent groups that backed Republican candidates and causes, was simple: Tie as many Democratic incumbents and candidates to Obama, who polls suggest has become increasingly unpopular over the past year.

The analysis indicates that the most money, $21 million, was spent in Florida, with two other swing states, Missouri and Pennsylvania, in the top five. That could spell a bit of trouble for Obama during the next battle for the White House.

"With many of these ads airing in traditional presidential battleground states, it looks like the President will need to do some brand repair with voters as we head towards 2012," adds Tracey.

The CMAG analysis also indicates that more than $16 million was spent by Democratic candidates, party organizations, and independent groups on commercials supportive of the president and his agenda.

According to the analysis, more than $73 million was also spent on ads that targeted House Speaker Nancy Pelosi, an update from the $65 million CMAG reported immediately after the election.

Again, the game plan by the GOP, individual campaigns, and independent groups that backed Republican candidates and causes, was simple: Tie as many Democratic incumbents and candidates to Pelosi, one of the most unpopular political figures in America right now.

According to a CNN/Opinion Research Corporation national poll conducted the weekend before the midterms, only 26 percent of Americans had a favorable opinion of the House speaker, with 53 percent saying they had an unfavorable view of Pelosi.


Filed under: 2010 • Ads • President Obama
soundoff (40 Responses)
  1. Expat American

    How much GOP LIlly White money was spent on offering solutions which weren’t a recycled version 2.0 of Bush’s failed policies? Republicans are great at attacking, great at witchhunts and are even pretty good at playing the victim (granted much like Nazi Collaborators after Liberation, mind you) – however, the GOP is not so good at actually governing.
    Ex: Nazi Collaborators (GOP): “Please stop hitting us, we’re human beings too”.

    November 17, 2010 02:11 pm at 2:11 pm |
  2. Sniffit

    Well, now you know why the rich need their GOP-backed, middle-class-funded tax breaks. It's not cheap hiring puppets to serve your interests in Congress at the expense of the poor, middle-class and those in need.

    November 17, 2010 02:14 pm at 2:14 pm |
  3. leanderjim

    Thank you Supreme Court for allowing money to control our elections and not the electorate..........this decision will rank up there with Plessy v. Ferguson and the Dred Scott decision.........conservative activism in the judiciary at its best. You five supremes had better begin to realize that you are lawyers, then judges, and once you assumed the bench, your private political feelings mean nothing...............

    November 17, 2010 02:20 pm at 2:20 pm |
  4. Dominican mama 4 Obama

    With many of these ads airing in traditional presidential battleground states, it looks like the President will need to do some brand repair
    -------------------------------------------------–
    Look, I understand being a good Christian in principle. Turning the other cheek; taking the high road; loving your enemies etc. etc. But NOT in politics; and certainly NOT with this group of goons that call themselves RethugliKKKlans. Therefore, what the President needs to do is lockhimself in a room and look at these ads over and over until the knowledge seeps into his psyche that the RethugliKKKlans mean to eliminate him. There is no amount of class, good breeding, setting a good example for others to follow that is going to change these greedy mental midgets Mr. President.
    You need (if you'll pardon me) to do a 360 and go totally, and unexpectedly HOOD on their ash. You used to have these types of surprise moves during your campaign, you need to get back there and re-strategize your approach.
    $115MILLION dollars demonizing the same man that has been busting his hump keeping the country from going over the edge.
    $115MILLION dollars putting his picture right alongside that of late-term aborted babies.
    $115MILLION dollars telling all the inbred,unibrow, share-a-tooth crowd that he is a socialist looking to destroy their Ameriku.

    That's a hell of a lot of money Mr. President. You really think they were just hoping to get a few Senators out of that?
    They want to take you out Mr. President, and they are putting ALL their money where there mouth is
    Watchagonnado, sir?.

    November 17, 2010 02:22 pm at 2:22 pm |
  5. S.B. Stein E.B. NJ

    That is just plain frightening. If these people could actually articulate their own view, that would be better for the country. All this negativity isn't constructive and useful for the country. We need people who have their ideas rather than those that take down others with nothing to offer to replace it.

    November 17, 2010 02:23 pm at 2:23 pm |
  6. Bob in PA

    Great article except we forget to mention how much was spent by Democratic candidates, party organizations, and independent groups on commercials not supportive of the President or just plain attacking opponents. Try as you might Mr. Steinhauser, you are caught only telling half the story.

    November 17, 2010 02:23 pm at 2:23 pm |
  7. kyle

    Got to keep those jobs leaving the U.S., there's nothing like slave labor.

    November 17, 2010 02:26 pm at 2:26 pm |
  8. dwayne

    GOP; Where are the jobs? JOBS JOBS GOP plans huge increase in deficit; tax cuts for billionaires? Tea party; where are you?

    November 17, 2010 02:27 pm at 2:27 pm |
  9. Steve (the real one)

    I wonder how much of that was spent by Dems running away from Obama and Pelosi.

    November 17, 2010 02:31 pm at 2:31 pm |
  10. S. In California

    Of course they did. Anything to rid the world of this half black man right?

    ANY minority that would actually vote for this racist group of pigs is in denial of themselves. They see the world in only one way "WHITES ONLY" and if you think they care about you or for you / you are sadly mistaken. What pigs they are.

    November 17, 2010 02:34 pm at 2:34 pm |
  11. Baby Boomer

    This just shows us all how much bigotry and hatred there is in the United States. No other President in history has be treated with such disrespect and distain. The world is watching and the United States has blown it...

    November 17, 2010 02:41 pm at 2:41 pm |
  12. IHTCF

    Just another example showing Republicans are truly fiscally conservative. So glad they have majority in the house......
    *rolling my eyes*

    November 17, 2010 02:43 pm at 2:43 pm |
  13. Darth Vadik, CA

    This doesn't even take into account 90% of the right wing radio that bashes Obama 24/7 for free.

    Remember the Rwnada genocide a few years back???
    Do you know how that started???
    It started with the right wing radio Hutu hosts who called the Tutus rats and less than human beings.
    800,000+ dead later....there you have it, another right wing black mark on the history of the world...

    November 17, 2010 02:47 pm at 2:47 pm |
  14. Dennis

    That is what happens when we let CORPORATE america dictate the elections. They care not about the truth, they will lie just to get back on the gravy train. HUGE BONUSES at the expense of the consumer will be their pay off. Just watch the price of everything you buy start going up.

    November 17, 2010 02:54 pm at 2:54 pm |
  15. Monster Zero

    Gee, it would seem to me that Pelosi and her liberal Democrats spent far more taxpayer dollars than that on the leading negative campaign legislation to thwart Obummers re-election bid. Even the black folk will jump ship soon as many of them are the hardest hit by the Dem's legislation and lack of job growth...at least the one's that didn't get all those gravy government jobs...

    November 17, 2010 03:00 pm at 3:00 pm |
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