Washington (CNN) - Republican candidates, party organizations, and independent groups spent just over $115 million during the midterm election campaign on televisions commercials critical of President Barack Obama.
According to a new analysis of TV ad spending for CNN by Campaign Media Analysis Group, the $115 million is a record for a midterm election cycle.
"The $115 million spent by Republicans on TV ads by candidates, groups and party on ads attacking President Obama in an effort to nationalize the 2010 vote represented more than half the total amount Obama spent on his own campaign ads to get elected in 2008," says Evan Tracey, CMAG's president and CNN's consultant on TV advertising.
The game plan by the GOP, individual campaigns, and independent groups that backed Republican candidates and causes, was simple: Tie as many Democratic incumbents and candidates to Obama, who polls suggest has become increasingly unpopular over the past year.
The analysis indicates that the most money, $21 million, was spent in Florida, with two other swing states, Missouri and Pennsylvania, in the top five. That could spell a bit of trouble for Obama during the next battle for the White House.
"With many of these ads airing in traditional presidential battleground states, it looks like the President will need to do some brand repair with voters as we head towards 2012," adds Tracey.
The CMAG analysis also indicates that more than $16 million was spent by Democratic candidates, party organizations, and independent groups on commercials supportive of the president and his agenda.
According to the analysis, more than $73 million was also spent on ads that targeted House Speaker Nancy Pelosi, an update from the $65 million CMAG reported immediately after the election.
Again, the game plan by the GOP, individual campaigns, and independent groups that backed Republican candidates and causes, was simple: Tie as many Democratic incumbents and candidates to Pelosi, one of the most unpopular political figures in America right now.
According to a CNN/Opinion Research Corporation national poll conducted the weekend before the midterms, only 26 percent of Americans had a favorable opinion of the House speaker, with 53 percent saying they had an unfavorable view of Pelosi.