Washington (CNN) - The Democratic Senatorial Campaign Committee announced the hiring of Matt Canter as their new communications director Wednesday. He was previously the communications director for Democratic New York Senator Kirsten Gillibrand.
Canter will make the leap from managing the communications for one Senate campaign to managing the message for senatorial campaigns across the country as Democrats seek to hold on to their majority. With twice as many Democratic senators retiring than Republicans, Democrats must ready a battle plan for 2012 that accounts for the obstacles of keeping blue the seats of three retiring Democratic senators and one retiring senator who caucuses with Democrats, Joe Lieberman.
North Dakota's Kent Conrad, Sen. Jim Webb of Virginia, and New Mexico Sen. Jeff Bingaman, and independent Connecticut Sen. Joe Lieberman have all announced plans to depart the Senate when their terms are complete, leaving seats open for 2012.
There are currently two GOP senators who are retiring, Texas Sen. Kay Bailey Hutchinson and Sen. Jon Kyl of Arizona.
In a statement, DSCC Executive Director Guy Cecil said "Matt Canter knows how to win tough races… and he joins our team at a time where we have strong pick-up opportunities across the country. Matt will help make sure that our campaigns are aggressive, disciplined, and focused on the issues that matter to people."
Canter will begin as the communications director later in March, according to the statement. He succeeds Eric Schultz, who has served as the director of communications for the DSCC since 2009, and through the 2010 midterm elections.