(CNN) - What's in a name, you say?
For one potential presidential candidate's website, a lot, it turns out.
Visitors to NewtExplore2012.com will see the new site launched by former House Speaker Newt Gingrich as he unofficially tests the presidential campaign waters. Visitors to ExploreNewt2012.com, however, will be redirected to buddyroemer.com, the exploratory website set up by former Louisiana Gov. Buddy Roemer, who announced on Thursday that he has formed an official presidential exploratory committee.
At an event just hours before Roemer's announcement, Gingrich explained his intention to begin an "exploratory phase" as he weighs a presidential bid. But in case the former congressman does decide to officially get in the race, and drop "explore" from his website's name, he's already off to a slow start in the domain game. Someone snapped up NewtGingrich2012.com, for example, in 2007.
For the record, Roemer insisted in an interview with the National Journal on Friday that his team had nothing to do with the internet trick.