Washington (CNN) - The battle between Newt Gingrich and President Obama over the "Winning the Future" slogan continues.
It was a Gingrich line, then an Obama line, then a Sarah Palin joke and point and now the headline for the former House speaker's presidential campaign.
"Winning the Future" was the title of a book published by Gingrich in 2005. It outlined his solutions for terrorism, godlessness and national spending with the subtitle "A 21st Century Contract With America."
President Obama adopted the saying in this year's State of the Union address challenging the country to "win the future" by; "encouraging American innovation," "rebuilding America" and making sure "we aren't buried under a mountain of debt."
"We know what it takes to compete for the jobs and industries of our time. We need to out-innovate, out-educate and out-build the rest of the world. We have to make America the best place on Earth to do business. We need to take responsibility for our deficit and reform our agenda," Obama said. "That's how our people will prosper. That's how we'll win the future."
The theme of the president's address prompted former Alaska Gov. Sarah Palin to say the address "was the 'WTF.'"
"There were a lot of 'WTF' moments throughout that speech," Palin said on Fox News at the time.
And now, the newly declared presidential candidate Gingrich has "Together We Will Win the Future" displayed across the top of his new campaign website.
"There's a much better American future ahead: with more jobs, more prosperity, a better health system, longer lives, greater independent living," Gingrich said in his campaign video announcement.