(CNN) - Talk about location and timing.
Just a few hours after Mitt Romney formally announces his candidacy for president at an event next Thursday in New Hampshire, Rudy Giuliani headlines a gathering for the state's Republican party.
The New Hampshire GOP announced Friday that the former New York City mayor and 2008 Republican presidential candidate will be the main attraction at Thursday at an event in Dover which is part of the party's speaker series.
"I am pleased to welcome Mayor Giuliani back to New Hampshire and I am thrilled that he has reached out to help us raise funds for the NHGOP. He is a proven leader who guided us through one of our nation's darkest hours on Sept. 11th," said New Hampshire GOP chairman Jack Kimball, in a statement.
Giuliani's considering another bid for the GOP presidential nomination, but an adviser tells CNN that the former New York City mayor is not taking active steps toward getting in the race other than making appearances in New Hampshire, which holds the first primary on the road to the White House. Next's week's event will be Giuliani's third in the state this year.
A victory in the New Hampshire primary is crucial for Romney, who was governor of neighboring Massachusetts and who campaigned extensively in the Granite state during his 2008 bid for the White House. Sen. John McCain of Arizona, the eventual GOP nominee, won primary in '08, with Romney a close second and Giuliani finishing a distance fourth.
Unlike Romney, Giuliani didn't put much time or effort into campaigning in Iowa or New Hampshire, and instead concentrated much firepower in Florida, which came later in the primary and caucus calendar. The strategy backfired.
Rep. Peter King of New York, who runs in many of the same political circles as Giuliani, told reporters Tuesday that if Giuliani makes a bid, he would concentrate much of his attention in the state, saying "it's all about New Hampshire."
A CNN/WMUR poll conducted by the University of New Hampshire released Monday indicates that one third of probable Republican primary voters in the state would back Romney, with Giuliani tied for fourth at six percent.
But according to new CNN/Opinion Research Corporation National survey released Friday, Giuliani on top, with 16 percent of Republicans and independents who lean towards the GOP saying they would support Giuliani for the nomination, with Romney one point back.
- CNN Washington Bureau Chief Sam Feist and CNN Political Reporter Peter Hamby contributed to this report