Borger: What's behind the Sarah Palin rebranding tour
June 1st, 2011
08:40 AM ET
7 years ago

Borger: What's behind the Sarah Palin rebranding tour

Editor's note: Gloria Borger is a senior political analyst for CNN, appearing regularly on CNN's "The Situation Room," "AC360°," "John King, USA" and "State of the Union."

Washington (CNN) - So Sarah Palin walks into a Pennsylvania coffee shop, virtually unannounced. She sits down with a bunch of guys, gets her picture taken and is asked whether she would declare her candidacy right there.

Palin's response: She needs to make up her mind first.


Filed under: 2012 • Sarah Palin
soundoff (17 Responses)
  1. Rudy NYC

    This not a rebranding tour, which is an idea cooked up by the medai. I would take her at her word. It is a family vacation to historical sites, which explains why they have no idea where they are heaeded next. And, they just happened to bring along a Fox News producer and a cameraman.

    She is not running for President this cycle as long as she still works for Fox. And even if she were, Palin would have a big problem with this current tour being viewed as a campaign promotion paid for by Fox, which would far exceed FEC limits. She would not get my vote because of how she has run her 'campaign' so far. People tend to run their elected office in pretty much the same way they run their campaigns.

    June 1, 2011 08:49 am at 8:49 am |
  2. Diana

    Other meanings for the word "Rogue" that she chose to describe herself:
    1. Bad News. That translates into "Palin is bad news."
    2. Cheat. That translates into "Palin is a cheat."
    3. Con Artist. That translates into "Palin is a con artist."
    These are a few of the meanings of the word "Rogue" that she chose to describe herself in her book title "Going Rogue".

    June 1, 2011 08:59 am at 8:59 am |
  3. jim

    Palin's response: She needs to make up her mind first.

    Really? I think the first thing she should do is find her mind. I think it's been missing for some time now.

    And once she finds her brain, if possible, will she make up her mind at the same time she smears makeup on her face, or can we assume the brain she found will already have makeup on it, maybe pre spray painted??

    Can't wait for this loser to lose so we don't have to hear her anymore. However, I do find great humor in reading the posts of her supporters on these blogs. Anyone who thinks Sarah Palin should be the leader of our country deserves to laughed at. They need to find their brain as well. Sarah supporters, please continue to show us your support for her. It makes our day to ready such silliness.

    So with that, maybe Sarah should stay around so we can continue to laugh – that will be about it. She'll never be president – Ha Ha Ha !!!!

    June 1, 2011 08:59 am at 8:59 am |
  4. The Elephant In the Room

    Sarah Palin is trying to stay relevant. It use to be that you did that in America by being smart enough to concieve of innovative solutions & products. Then you had to have the organizational & managerial skills to build a team to implement your solution. Finally, you had to achieve a POSITIVE , measurable outcome or be held accountable [fired] for your failure. But no more.

    Sarah Palin knows that all she has to do is say something, tweet something outrageous and silly journalist, looking for web content, will treat her as relevant.

    June 1, 2011 09:00 am at 9:00 am |
  5. Expat American

    Palin and/or her handlers shield her from answering any significant questions and addressing any significant issues in the national spotlight. Why? Because she is outright incapable of doing so, given her lack of intelligence, global perspective and weak grasp of policies, etc…

    So she is only able to make these ‘Kardashian-Lohan-esque’ appearances to stay relevant; with the hope that she won’t display her true ignorant, uneducated and bigoted colors once again; or at least too much. The poor woman thinks North Korea is an ally of the United States – among 1000’s of other gaffs which reveal her unfortunate stupidity.

    This bus tour should really be called ‘The Palin Uneducated Coward’s Tour’, because that is all she is. She barks really loud – but when someone barks back, Palin shrinks away yet again claiming that “She is a victim, a mother, and a patriot”.


    June 1, 2011 09:04 am at 9:04 am |
  6. John

    All Saran Palin Is doing Is what Fox News Is telling her what to do. It all about getting her rating up. Saran Palin Is dumb ,but she know she can't win. After all who want a QUITTER in the first place. She the most UNQUALIFIED person In America to run for anything.

    June 1, 2011 09:06 am at 9:06 am |
  7. American

    Rebranding? Nope, it's the same ol' same ole...
    Palin, who supposedly harps on the "lamestream" [sic], still loves the attention that said media undeservingly gives her polarizing nonsense. You betcha.

    June 1, 2011 09:07 am at 9:07 am |
  8. Indy

    The Birther and the Deather Summitt with Donald Trump tells us that she is on tour to make money and have a trip paid for by Fox and her supporters. She is not running for POTUS and is quite content to have all the stupid people (supporters) pay for her Princess lifestyle.She has become an expert on how to suck money out of people that are to stupid to know the truth about her and funnel money into her bank accounts so she can live better then 99% of her supporters.

    June 1, 2011 09:18 am at 9:18 am |
  9. Johnson

    Memorial Day weekend was not about the Troops, it was about palin PERIOD. Our country is soooooooooooooo petty, we are just trivial. We have a good president, if we were really trying to fix things we would ALL, democrat and republican try and help the president but I know that is not in the republicans best intrest to allow the president to look good. He has to look bad for them to get back in power so they will not offer any real solutions even if it means screwing everyone else. Because of our divisiveness we are headed to ruin.

    June 1, 2011 09:19 am at 9:19 am |
  10. diridi

    For covering media is acting as a "Rogue" to cover a "Rogue". Americans are not that dumb....just know this truth, Gloria. Gloria, please do not be one-sided always, you get into trouble, not act stupid, and crazy.....

    June 1, 2011 09:19 am at 9:19 am |
  11. Expat American

    It’s disgusting how Palin used a sacred day such as Memorial Day to promote herself; mind you, nothing resembling a political or intellectual discourse; For lack of any relevant purpose, I guess Palin just wanted to show off her leather jacket and her haircut.

    The woman is uneducated, ignorant and pathetic. Her supporters are much of the same, just like their coward bigot queen.

    June 1, 2011 09:30 am at 9:30 am |
  12. Bruce L

    Sarah who? Tell me, who is this person? I know she resigned as governor of Alaska, but beyond that what has she done to be taken seriously? I was sort of hoping we might see from the GOP bench some substantial, serious candidates - perhaps Dan Quayle, who actually did SERVE as vice president a while back.

    June 1, 2011 09:31 am at 9:31 am |
  13. Papasan

    I saw "Nailin Palin" last night, my God how could a woman that would make such a depraved video think she can be president and did Todd know.

    I can see now why the Tea Baggers like Palin so much…

    June 1, 2011 09:34 am at 9:34 am |
  14. FM

    Two and half years Sarah going rogue and think people will take her seriously??? This is all about
    Sarah Trump and Donald Palin mischiefs!!!!

    June 1, 2011 09:41 am at 9:41 am |
  15. debbie

    Palin is absolutely a "Discgrace" to our Country! She uses "Hate" against our President and the American People, to make her fortune? Cnn and fox is an outlet for her, to spread Lies and hate tactics for financial gain? I all my 50 years, I never considered the thought, our Government on the Right,is trying to "Bust America" What a Shame!!! All because of Greed and Lies . I myself am Scared of Communism!!!

    June 1, 2011 09:44 am at 9:44 am |
  16. PEEPME

    Sarah(she don't deserve the respect of being called Ms.) is taking everyone for a ride. Both parties is constantly talking about her. She knows the more she keeps trouble up, the more money she will make by pitting both parties agains each other. If they just quit talking about her, she will go away. PLEASE GO AWAY SARAH.

    June 1, 2011 09:49 am at 9:49 am |
  17. once upon a horse

    once again Palin may find herself falling into the trap she had fallen into before..OVEREXPOSURE. For a woman that claims she doesn't like the media....she appears to love to be in front of the cameras having them fall all over themselves following her around. So far CNN has at least over 10 storylines in the past few days with Palin as the lead in. It is just as much fun though to read the stuff the Palin supporters post here as the Palin haters do.

    June 1, 2011 10:01 am at 10:01 am |