Republican 'change' ad hits TV
July 13th, 2011
11:47 AM ET
3 years ago

Republican 'change' ad hits TV

(CNN) - The Republican National Committee launched its second ad Wednesday as part of a month-long campaign highlighting what they see as President Obama's failed leadership on the economy.

The minute-long spot, "Change Direction," contrasts excerpts from President Barack Obama's speech at the Democratic National Convention in 2008 with the current unemployment rate and national debt. It will air on cable and broadcast stations in Pennsylvania, Michigan, Wisconsin and New Hampshire, all states President Obama won in 2008 in which Republicans hope to be competitive.

"The RNC will be taking on Barack Obama in every state where his failed policies have hurt job creators and Americans are looking for work," RNC Chairman Reince Priebus said in a statement. "With unemployment at 9.2%, it is becoming clearer by the day that we need to change direction in this country away from the reckless economic policies of Barack Obama."

The first ad of the campaign used a car metaphor to describe the economy during President Obama's first years in office. The car landed in a large body of water at the end of the spot.

Brad Woodhouse, communications director for the Democratic National Committee, said Republicans are "playing politics with our economy" while the president "continues to fight to clean up a mess that was years in the making."

"Americans want solutions – and other than negative attacks and working to end Medicare and revive the failed policies of the last decade that nearly sank our economy – Republicans aren't offering any," Woodhouse said in a statement.


Filed under: Ads • President Obama • RNC
soundoff (47 Responses)
  1. Scott

    I don't think the GOP really wants to remind the American people, ad nauseum, of the extent of their obstruction. But that's just what this ad does. It makes me realize how many initiatives they have impeded or watered down for no other reason than to make President Obama look bad. We are in the exact economic position, as a country, that the GOP desires and has worked for us to be; all in an effort to exploit our fiscal position/fear for political gain. Could it be any more obvious?

    July 13, 2011 12:38 pm at 12:38 pm |
  2. needNewGov

    The GOP hasn't done squat about jobs since they had their so-called landslide last year. I haven't seen one frigging job they have brought to this country. The rich are doing extremely well but God pity everyone else. They are as pitiful as our glorious Dem leaders. We should just vote for plants in 2012. God help us.

    July 13, 2011 12:39 pm at 12:39 pm |
  3. vic , nashville ,tn

    Republicans won Pennsylvania, Michigan, Wisconsin in 2010 now governor’s approval rating average 40%
    Florida’s Rick Scott and Ohio’s John Kasich are most unpopular governor in America 33% approval rating they also won in 2010

    Why governors didn’t focus on jobs ? voters are blaming their governs not Obama

    July 13, 2011 12:41 pm at 12:41 pm |
  4. Four and The Door

    Brad Woodhouse, communications director for the Democratic National Committee, said Republicans are "playing politics with our economy" while the president "continues to fight to clean up a mess that was years in the making."
    ________________________________________________________________________________________________
    And cleaning up the mess begins with 2 years where America's debt load increases 40% and unemployment goes up 25%?
    At what point does it become evident that Obama's fixes aren't working?!?! I think American voters decided last November they have seen enough. The only reason he is still in office is that his name was not on November's ballot. Unfortunately, for him and the Democrats it will be on the ballot in 2012.

    July 13, 2011 12:46 pm at 12:46 pm |
  5. A Kickin` Donkey

    I think the Democrats need their CGI-friends to create some ads with rats and roaches stealing from and dirtying up a pantry.

    July 13, 2011 12:46 pm at 12:46 pm |
  6. SecedingfromTexas

    The Republican's answer to everything is evident in the "entrapment" offer presented by Mitch McConnell. No
    compromise, no willingness to find solutions, my/highway attitude make these kinds of ads ring hollow and
    shallow. Desperation has become the force behind the Teas and the Pubs. They are stabbing each other
    in the back, which is fine with me, but now they are stabbing the American people and tearing down, even
    further, any chance of a speedier recovery. When they finally hit that brick wall of resistance by the American
    people, it will hurt, and I hope it hurts big.

    July 13, 2011 12:51 pm at 12:51 pm |
  7. rob

    Compared to the way things are today, the Bush years seem like boom times. I'm feeling sorry for CNN and the other liberal media outlets, theu will have a very difficult task hiding president Obama's many many failures in the first term in the lead up to the 2012 elections but they will try.

    July 13, 2011 12:51 pm at 12:51 pm |
  8. mgc florida

    Lets see the new republican congress has done so much; passed all kinds of anti abortion legislation, tried to defund planned parenthood, tried to reinstate don't ask dont tell, tried to turn medicare into a voucher program, hired a lawyer to defend dom act and lets see...anything on jobs??? NO oh well at least they have tried kill all the programs that help the middle class and the poor but the rich are Fine!! thanks mcconnell and boehner.

    July 13, 2011 12:53 pm at 12:53 pm |
  9. Reggie from LA

    Now whilst the McConnel "unseat-Obama in 2012 mob has been working on unseating Obama in 20112. Did they offer one decent piece of legislation to move the country forward. Employers could save a TON of money that they are required to pay for insurance for their employees with a single payer system, but they would rather complain about "Obamacare" because someone told them to. "I wanna give insurance companies all my money and b**ch about Obama. I can't hire anybody because taxes are too high." What taxes? They were either or Obama offer to cut. What did the GOP do, everything they can to unseat Obama in 2012. I'm baffeled how people buy their nonsense.

    July 13, 2011 01:01 pm at 1:01 pm |
  10. LouAz

    Today is Wednesday. It is Obama's fault !

    July 13, 2011 01:04 pm at 1:04 pm |
  11. sue

    I have lost all confidence in the Republican Party....they still are the party of NO and even worse since they took over the majority of the House.....I am disappointed that they have given into the Tea Party and the far right conservatives and religious right...I am feed up with their blameing this President for the mess he inherited when he took Office from the last 8 years of the Bush administration....if they are willing to throw their own republican moderates out of their party then what do you think they are going to do with the rest of the people in this country.....they have no backbone, they have no willingness to try to make things better...their only concern is to make Obama a one term president .....this is going to blow up in their face come 2012........

    July 13, 2011 01:10 pm at 1:10 pm |
  12. bobden

    Our presideent's only failing is not anticipating that the gop MINORITY in the senate would try to block his every action.

    July 13, 2011 01:10 pm at 1:10 pm |
  13. Tony Z

    Please provide facts on how his policy has hurt job creation.

    July 13, 2011 01:13 pm at 1:13 pm |
  14. McCain-in-4

    Republicans fiddle while the US Economy burns. An interesting comparison is that Nero was strongly suspected of arson that burnt down 1/2 of Rome. Republicans foisted trillion dollars' worth of wartime debt AND passed President Bush's tax cuts AND still had time to pass supplemental defense budgets in several congressional sessions. Now President Obama wants Republicans to fix their mess now, so there's time for Congress to work on next year's budget bills.

    July 13, 2011 01:15 pm at 1:15 pm |
  15. Sandy

    Change direction and go back to the Bush policies? LMAO!

    July 13, 2011 01:30 pm at 1:30 pm |
  16. LegendRx

    These people are really insane . . . How dumb so they think the American people are? The republicans leaders should be charged for High treason. Purposely sabotaging the success of this president at the cost of this great country. WAKE UP AMERICA AND UNPLUG YOURSELF FROM FOX NEWS!!!!!!!!!!!!!!!!

    July 13, 2011 01:38 pm at 1:38 pm |
  17. S.B. Stein E.B. NJ

    Given that Boehner and the new majority said that they would be putting jobs first, I haven't seen what they planned or legislation proposed. I want to know how exactly the tax cuts will create jobs. Many businesses aren't really that tied down by taxes.

    July 13, 2011 02:06 pm at 2:06 pm |
  18. NES10M

    And what has the GOP done for Americans? Where are the jobs that were promised in 2010? I thought it was their #1 priority. What a joke. But the low information people will buy it up. How sad.

    July 13, 2011 02:06 pm at 2:06 pm |
  19. bearced

    Once again Republicans counting on the stupidity of the masses.

    July 13, 2011 02:10 pm at 2:10 pm |
  20. carrotroot

    All I have to say is thanks God we have a Democratically controlled Senate to block all of the insane legislature coming out of the House. Abortion bills which redefine rape, crusades against curly light bulbs, nonsense bills which sought to kill off NPR and Planned Parenthood, and lets not forget Paul Ryan's plan to end Medicare. Yup like we want more of that.

    July 13, 2011 02:10 pm at 2:10 pm |
  21. The Other Michael in Houston

    Funny to see these Republicans forget that the housing market crashed under President Bush and that Wall Street crashed, wait for it.............under President Bush. 6 million more foreclousures, well let see. The banks under President Bush's watch started handing out ARM loans like candy to anyone who asked for it, they knew that most could not afford the house they were buying, and the dumb, entitled American consumer, who knew he/she could not afford it took it anyway, calling thier friends, bragging about the 1% interest rate on their brand new home, all sudden cannot make a payment because their mortgage tripled in 6 months. In the meantime, Wall Street is betting against the entiled American and once the market crashed, now entitled American company that he/she wroked for is now out of business....again all under President Bush. So the bigger businesses like AIG, Lehman Brothers etc, are hemmoraging money and on top of that, we are finding out that they had a huge amount of debt that the kept off the books ala President Bush did with both wars and the Medicare Modernization Act, so now we bail out those companies, with borrowed money, that the entitled and hard working American has to pay back, all under President Bush's watch. In the meantime, Wall Street makes a promise that if you keep giving them bailout money and tax breaks, they will create jobs, which they didn't, starting under President Bush's watch and continuing under President Obama's watch. So let's recap.....the current economic problem all started under the last administration, but it is so easy for Tea guy/girl to act like 2000-2008 did not exsist and blame the guy trying to fix the stupity created by their own party......but sometimes you cannot fix stupid.

    July 13, 2011 02:18 pm at 2:18 pm |
  22. vet in texas

    with only 90% of the country working (9.2%) and millions who've lost their homes to foreclosure thus ruining their credit, I think they need to ban credit checks for non-financial jobs (reason for the high unemployment and even higher for minorities who statistically already had bad credit before the recession), the housing market really won't be able to rebound until 2014, 2015, 2016, etc. That reason is because the forclosures started in 07, 08, 09, etc.

    July 13, 2011 02:20 pm at 2:20 pm |
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