(CNN) - He was one of the first Republicans to form a presidential exploratory committee back in March, but now former Louisiana Gov. Buddy Roemer is officially throwing his hat into the ring.
The White House hopeful, soon to be the 11th GOP presidential candidate, will announce his decision Thursday in New Hampshire, where he'll be living and "campaigning the heck out of the state," according to campaign manager Carlos Sierra.
His campaign plans to make the Granite State the primary focus early on; Roemer recently moved into an apartment in Manchester with his son. Sierra said when Roemer campaigned for Sen. John McCain in 2008, he connected well with voters in New Hampshire, the first-in-the-nation primary state.
Taking a grassroots approach, Roemer, an advocate for campaign finance reform, has placed a $100 limit on campaign contributions, well short of the $2,500 allowed for donations by an individual.
"The governor feels he doesn't want to buy votes," Sierra said. "This is his way of putting his money where his mouth his."
But the campaign lags far behind fundraising efforts by other 2012 presidential candidates. To date, Roemer's exploratory committee has raised nearly $96,000, with nearly $41,000 raised in the second quarter.
"It's going to be tough, but the governor is committed to this, to prove to the country that you don't need millions and millions to win," Sierra said.
Roemer served four terms as a Democratic congressman from Louisiana then became governor of the state in 1988. He made headlines when switching affiliation to the GOP in his third year as governor and lost re-election to a second term.
After working in government, the Harvard graduate founded and became the CEO of Business First Bank.