RNC targets Hispanic voters in Southwest
July 20th, 2011
08:16 AM ET
3 years ago

RNC targets Hispanic voters in Southwest

Washington (CNN) – The Republican National Committee is up with a new television commercial in three battleground states that could determine the outcome of next year's presidential election.

The RNC says the ad, which highlights what they call President Barack Obama's "failed economic leadership," begins running Wednesday in Colorado, New Mexico and Nevada. The party committee says it's also going up with an accompanying Spanish language radio ad. Hispanic and Latino voters are a major force in all three states and the national unemployment level among Hispanics stands at 11.6 percent.

Obama won all three states by single digits in the 2008 presidential election, after President George W. Bush narrowly carried them in his 2004 reelection victory.

The television commercial blames the president for "bigger government, higher taxes, and a skyrocketing debt. 2.5 million jobs lost, largest deficit in history, 14.3 trillion dollar debt."

The ad, the RNC's third this cycle, goes on to say that "we Can't Afford Four More Years Of Barack Obama."

The RNC wouldn't comment on how much money they are spending on the ad buy, which one media industry source describes to CNN as "very small."

In an email release Wednesday afternoon, the Democratic National Committee claimed that the RNC only spent $7,500 to run the ad on national cable and in the three states.

DNC Communications Director Brad Woodhouse also attacked the GOP, saying that "while President Obama looks to find sensible solutions to get our fiscal house in order, the Republican Party and its candidates for president continue to play politics with our economy and are fighting to protect the same budget-busting tax breaks and loopholes for corporate jet owners, oil companies, and hedge fund managers that got us into this current mess."

According to CNN Exit Polls, Obama won two-thirds of the Hispanic vote in 2008, up from the 53 percent that Sen. John Kerry received in the 2004 presidential election. Democrats won 60 percent of the Hispanic vote in last year's midterm elections.


Filed under: 2012 • Ads • RNC
soundoff (31 Responses)
  1. GL

    The television commercial blames the president for "bigger government, higher taxes, and a skyrocketing debt. 2.5 million jobs lost, largest deficit in history, 14.3 trillion dollar debt."

    Here we go again with ads from the Republicans full of lies. First of all, for you low thinking voters taxes ARE AT THERE lowes than 50 years and secondly the 14.3 trillion was Bush doing. Republicans once again is acting like the last 8 years never happen.

    July 20, 2011 09:45 am at 9:45 am |
  2. Carlos

    Republican living in a "dream" if they think they will get the Latino vote. After all the hate they have spread no way we Latinos will support this party.

    July 20, 2011 09:48 am at 9:48 am |
  3. Billy

    One billboard doesn't make up for the decades of neglect and out right hatred the GOP has for minorities.

    July 20, 2011 09:49 am at 9:49 am |
  4. AEK

    Yep, as soon as you all get yourself profiled and get you special "you're different" ID cards, come down and vote for the party leading the way in discrimination meets the 21st century! And you thought Jim Crow laws were a thing of the past...

    July 20, 2011 09:51 am at 9:51 am |
  5. Randy, San Francisco

    Hispanic and other ethnic voters won't be fooled by the RNC ads. They are well aware of the anti-immigrant sentiment within the GOP/Tea Party. They know perfectly well that the anti-immigrant laws are sponsored and passed by GOP/Tea Party politicians. They also understand Obama is not responsible for the economy and GOP/Tea Party proposed budget cuts hurt them the most. Go to any GOP/Tea Party event and see how many Hispanics or other minorities are in attendance, that speaks for itself.

    July 20, 2011 09:54 am at 9:54 am |
  6. bo-d

    Good rnc you haven't done anything for anyone but rich white (bush tax cuts extension) please and where are the jobs jobs jobs you won the house back campaigning on

    July 20, 2011 09:56 am at 9:56 am |
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