RNC targets Hispanic voters in Southwest
July 20th, 2011
08:16 AM ET
3 years ago

RNC targets Hispanic voters in Southwest

Washington (CNN) – The Republican National Committee is up with a new television commercial in three battleground states that could determine the outcome of next year's presidential election.

The RNC says the ad, which highlights what they call President Barack Obama's "failed economic leadership," begins running Wednesday in Colorado, New Mexico and Nevada. The party committee says it's also going up with an accompanying Spanish language radio ad. Hispanic and Latino voters are a major force in all three states and the national unemployment level among Hispanics stands at 11.6 percent.

Obama won all three states by single digits in the 2008 presidential election, after President George W. Bush narrowly carried them in his 2004 reelection victory.

The television commercial blames the president for "bigger government, higher taxes, and a skyrocketing debt. 2.5 million jobs lost, largest deficit in history, 14.3 trillion dollar debt."

The ad, the RNC's third this cycle, goes on to say that "we Can't Afford Four More Years Of Barack Obama."

The RNC wouldn't comment on how much money they are spending on the ad buy, which one media industry source describes to CNN as "very small."

In an email release Wednesday afternoon, the Democratic National Committee claimed that the RNC only spent $7,500 to run the ad on national cable and in the three states.

DNC Communications Director Brad Woodhouse also attacked the GOP, saying that "while President Obama looks to find sensible solutions to get our fiscal house in order, the Republican Party and its candidates for president continue to play politics with our economy and are fighting to protect the same budget-busting tax breaks and loopholes for corporate jet owners, oil companies, and hedge fund managers that got us into this current mess."

According to CNN Exit Polls, Obama won two-thirds of the Hispanic vote in 2008, up from the 53 percent that Sen. John Kerry received in the 2004 presidential election. Democrats won 60 percent of the Hispanic vote in last year's midterm elections.


Filed under: 2012 • Ads • RNC
soundoff (31 Responses)
  1. a in austin

    So for the gop today they are Hispanic – yesterday they were illegals. Hypocrisy at its best!

    July 20, 2011 08:20 am at 8:20 am |
  2. Rudy NYC

    Excellent. Let 'em spend the money. Advertise on the Hispanic radio and tv stations in the areas. Preserve and create jobs. Go for it.

    July 20, 2011 08:22 am at 8:22 am |
  3. Marty, FL

    In the real world, President Obama's leadership actually helped prevent our country from going into a depression.

    Si se puede!

    July 20, 2011 08:26 am at 8:26 am |
  4. indie voter

    The republicans are the latino's # 1 enemy, if it was up to them, they would all be shipped out.

    July 20, 2011 08:32 am at 8:32 am |
  5. NYC REPUB

    Does the RNC think that hispanic voters have forgotten about the past 3 years? Hispanic, (aka as immigration) hysteria, and the legislation in Arizona, and Goergia to add to boot......Man these clowns are talking to their base....even those that are hispanic....For 70 – 80% of hispanic voters, this commercial is a big farse!!!!

    July 20, 2011 08:35 am at 8:35 am |
  6. John

    That right they want you to vote for a Republican so they can get you all out of America. If you people vote for a Republican you will be sorry.

    July 20, 2011 08:41 am at 8:41 am |
  7. Dominican mama 4 Obama

    Isn't that special?
    This Latina is voting for Barack Obama.
    What I haven't heard is any of my many Republican friends, acquaintances, and co-workers jumping up and down, thrilled out of their minds, unable to wait to vote for ANY of the jokers on the current GOTP presidential lineup. As a matter of fact some of them are claiming now to be Independents!!
    Republicans have developed a SEVERE PUBLIC IMAGE problem. Their money would be best spent on a a really, REALLY good PR firm and not on their futile, predictable, and trifiling attempt at vilifying the President with their worn-out and easily refutable lies.

    July 20, 2011 08:42 am at 8:42 am |
  8. EYFigueroa

    While I'm all for an ethnic group learning to vote as individuals as opposed as a monolithic entity, I find it interesting that the Repubs are seemingly desperate for our vote. Apparently Cubans in South Florida are no longer enough. And their attempts at gaining inroads within the Black community not doing as well as anticipated I guess gunning for another ethnic minority group was the RNC's only option.

    How about trying to NOT emulate the Democrats and pandering to a particular demographic? How about offering a solid message to INDIVIDUALS about the economy, education, National defense? It's gotten to the point that other than religion and abortion, you can't tell apart either political party.

    July 20, 2011 08:46 am at 8:46 am |
  9. Joe from CT, not Lieberman

    So the party who says "Put 'em all in the back of a truck and send 'em back to Mexico" is now courting their votes? Apparently the GOP is unaware that the fear and loathing they have fostered for all immigrants, especially Hispanics, has caused those Hispanic Citizens (except for the Cubans whom they continuously pander to) to turn toward the Democratic Party even though their personal values would more commonly align them to the Republicans.
    Of course, considering that in the 2-1/2 years under the Obama administration, there has been more deportations of illegal Hispanic immigrants than the entire 8 years of the Shrub administration, I can see where the Republicans may be coming from. Just one thing they forget – it is not the illegal immigrants who do the voting – it is their cousins who see their undocumented relatives being "hunted down" by Conservative Republicans.

    July 20, 2011 08:50 am at 8:50 am |
  10. Harrison

    Targets them for what, execution?

    July 20, 2011 08:51 am at 8:51 am |
  11. kyle

    We want you out of the Country, but oh, we need your vote to do it.

    July 20, 2011 08:52 am at 8:52 am |
  12. Help First

    Hey Republicans, what you need to do first is to Pass the DREAM ACT! Then see how you are truly going to embrace Hispanic voters and their needs as well as those Hispanics who were born in this country. Preserve their rightful citizenship no matter if the children's parents are illegals! End discriminatory laws aimed at racial profiling. Find ways to help Hispanics attain jobs in this country and then you can sit down at the table and discuss things with them. Until that happens, your rhetoric so close to another election year is much ado about nothing!

    July 20, 2011 08:54 am at 8:54 am |
  13. kierthos

    Psssst. Dear RNC, you might want to get the Arizona Republicans on board, because they're still doing the whole "We hate Mexicans" thing.

    July 20, 2011 08:59 am at 8:59 am |
  14. Rudy NYC

    How out of touch are Republicans? The ads speak for themselves. How many times have Americans heard McConnell or Boehner or Bachmann, or "take your pick", state that their number one priority is to make Obama a one-term President. And the add goes ahead and repeats the same thing!

    July 20, 2011 08:59 am at 8:59 am |
  15. Hot Dog

    Hopefully, they will not be stupid enough to support the Republican party. Divisive politics is no good. That is the Republican party's brand.

    July 20, 2011 09:06 am at 9:06 am |
  16. John in Brooklyn

    What Latinos – especially those in the Southwest – REALLY can't afford is a Republican Party that is systematically creating Jim Crow-style laws that disenfranchise working class voters – many of whom are Hispanic – and who are tirelessly pushing immigration "reform" laws that are little more than thinly-veiled efforts to racially profile ANY Latino that police officers encounter – even Latinos who are US citizens!

    July 20, 2011 09:08 am at 9:08 am |
  17. ABM

    The RNC should tell the truth and say how much of a role they had to play with this as well. With all the filibusters they used and obstructionism they should be held accountable. They should have been WORKING with the administration.

    Sorry this ad will not work on me. My choice is clear and I will not be swayed by hyper-partisan ads with no truth to them at all.

    July 20, 2011 09:18 am at 9:18 am |
  18. Ross

    I hope Hispanics don't fall for this propoganda

    July 20, 2011 09:19 am at 9:19 am |
  19. Let's get rational now

    The RNC is playing a losing game. Exactly what do they bring to the table to make Hispanics want to vote republican? Republicans have consistently voted for more stringent immigration policies while supporting idiots like the Arizona governor in their ranks. They have been in power in congress since 2010 and have done nothing to improve the life of the normal American let alone the normal Hispanic. Again I say, what does the RNC bring to the table?

    July 20, 2011 09:22 am at 9:22 am |
  20. 'merica ruined by rethugs

    Nice try, the GOP's policies towards discriminating against the Latino population resonates much more than this gimmick ad. Just like 2008, they will get their butts handed to them via la raza. Viva Barack!!!!

    July 20, 2011 09:27 am at 9:27 am |
  21. emmy skadittle

    All i have heard from republicans, is that Latino people are all criminals. creating laws that would require Latino American citizens to carry their passports or birth certificates with them at all times because the police can ask for these documents whenever or wherever they want. Now they want their vote? good luck with that

    July 20, 2011 09:27 am at 9:27 am |
  22. ST

    Being Hispanic myself I do not buy all these kind of crap. Tell me what you are going to do for me and make my life and my entire friends easier, than bashing the other side which you oppose. Sorry am not buying it at all dear GOP!

    July 20, 2011 09:33 am at 9:33 am |
  23. Republicans - The Not Intended To Be Factually Accurate" Party

    Bigger Government is a bigger defense budget funded by lowered taxes, which is spent by to provide the government with equipment it uses to start & fight wars under false pretenses. This war kills the young patriotic latinos who go into the Army & Marines in part because descrimination has helped to limit their professional options. These sons, daughters, brothers & sisters die [5,500 at last count] because of REPUBLICAN backed "BIG GOVERNMENT".

    July 20, 2011 09:35 am at 9:35 am |
  24. cindy

    I have not forgotten why the Dream Act was not passed.

    July 20, 2011 09:43 am at 9:43 am |
  25. Me

    I love the way the GOP treats Hispanics. Only valued at election time, viewed as cheap labor and almost always as immigrants, no matter how far back the family roots go, often even further back than the GOPs' families roots.

    July 20, 2011 09:45 am at 9:45 am |
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