Airwave war for Spanish language voters heats up
July 22nd, 2011
08:55 AM ET
3 years ago

Airwave war for Spanish language voters heats up

Washington (CNN) - The Democratic National Committee says their first television ad buy this cycle is a Spanish-language commercial that defends President Barack Obama's record.

The ad, titled "En Quien Confiar," counter attacks against Spanish-language commercials the independent GOP group American Crossroads has started running.

The spot starts by saying that "behind the ads that pretend to care about our children, it's the Republicans who would end the Medicare guarantee while protecting tax cuts for the very rich. It was the president who extended health insurance to our children, financial aid for students and cut taxes for the middle class."

The ad closes by saying "we know who to trust, and who we can't because it's our job to protect our families."

The DNC says the ad will run in Reno, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, DC. The spot's release comes just a few days after a Republican National Committee ad and accompanying Spanish language radio commercial that criticized the president's record. Those spots ran in Colorado, New Mexico and Nevada.

A DNC official confirmed to CNN that the buy for their ad is many times larger than the RNC's latest ad.

Colorado, New Mexico, Nevada and Florida were all carried by Obama by single digits in the 2008 presidential election, after President George W. Bush narrowly carried them in his 2004 reelection victory.

Hispanic and Latino voters are a major force in all four states and the national unemployment level among Hispanics stands at 11.6 percent.

According to CNN Exit Polls, Obama won two-thirds of the Hispanic vote in 2008, up from the 53 percent that Sen. John Kerry received in the 2004 presidential election. Democrats won 60 percent of the Hispanic vote in last year's midterm elections.

– Follow Paul Steinhauser on Twitter: @PsteinhauserCNN


Filed under: 2012 • Ads • American Crossroads • DNC
soundoff (23 Responses)
  1. Texas Doc

    So the GOP has an ad courting Latino voters. Isn't that kind of like Hitler going after the Jewish vote? "Hey, we hate your guts, but we need you becuase our ever shrinking lunatic base of bigoted haters are dropping like flies" If you are mi gente you will spit in the face of any Republican maricon that has the cojones to approach you.

    July 22, 2011 09:04 am at 9:04 am |
  2. Peter s

    Sii se puede!! the next term will be about economy creating surpluses and migration!! it doesn't make sense to educate this kids then ship them back to where their parents came from!!!

    July 22, 2011 09:04 am at 9:04 am |
  3. Dominican mama 4 Obama

    One more thing: I am REALLY happy with the new 'tone' that the DNC has acquired as of late. I would venture to say that that would in no small part be directly attributable to Ms. Wasserman Schulz. She has shown herself to be feisty, direct, on-point, and TIMELY in her responses to GOTP Crappola Churning Machine.
    Keep it up Ms. Wasserman, you appear to have exactly what this Party was sorely lacking: in your face gumption!!

    July 22, 2011 09:28 am at 9:28 am |
  4. T'sah from Virginia

    [Hispanic and Latino voters are a major force in all four states and the national unemployment level among Hispanics stands at 11.6 percent.]

    Black voters are a major force in ALL states – 17.2 percent is the national unemployment rate for African Americans and in 5 states, it exceeds 20 percent. Who wants our vote?? Are our votes being taken for granted?

    July 22, 2011 09:31 am at 9:31 am |
  5. Republicans - The Not Intended To Be Factually Accurate" Party

    Latinos need only look at actions to know who it is IN THEIR BEST INTERESTS to support.

    One political party has been on a crusade to PASS and ENDORSE laws in Arizona, Georgia and other places to demonize people that speak with a spanish accent.

    This party favors police to stop & harass you even though you`ve done nothing wrong. They seem to think they can turn America in 2012 into South Africa of the 1980s – a place where a portion of the people has to always carry "papers" with them.

    The other party favors equal rights and equal access to the American dream for Latinos. One party`s leader saw fit to elevate a highly educated, well-credentialled woman to the highest ccourt in the land. And what did the Republican party say in response, remember? Latinos know that Barack Obama walks the talk. They know he has their back and they won`t be fooled by ads attacking our President.

    July 22, 2011 09:41 am at 9:41 am |
  6. We Will Fight On

    Obama the welfare prez running on his record, this must be Comedy Central and the JOKE is his record. Look at the economy, the jobs, the racial tones and of course look at the comedian obama. All we can do is laugh at the main joke of 1 in 7 on welfare and food stamps, 1 in 5 out of work and of course the racial divide that obama himself has created, Comedy Central has a new place and its the white house in washington.

    July 22, 2011 09:45 am at 9:45 am |
  7. Dean

    The Democratic National Committee says their first television ad buy this cycle is a Spanish-language commercial that defends President Barack Obama's record.

    Absolutely amazing the way they pander to the illegals in this country. Why don't they run the ads in Mexico so it can be heard before the people come here?

    Hope you people like the change you voted for.

    July 22, 2011 09:48 am at 9:48 am |
  8. Rudy NYC

    Good strategy by the Republicans. The Republicans are forcing the Democrats to spend money before it is time to spend the money. Republicans are attacking Obama by name and face.

    Democrats do not yet have a face to attack, and so they must attack the party as a whole. The Republicans can run the same ad for the next umpteen months. While the Democrats will eventually be forced to produce new ones.

    July 22, 2011 09:50 am at 9:50 am |
  9. Marie MD

    I have a few of words for Hispanics that will scare them off the rethugs who only think about them when it's voting time . . . . . weber, imigracion, documentacion?, carcel, deportacion, odio de ilegales, bachman, perry . . . . . for starters!

    July 22, 2011 10:01 am at 10:01 am |
  10. mike

    lets face it if you are mexican,spanish,gay,asian,african american or white and vote republican then you deserve everything they take away from you weather it is education your freedom to vote or just your freedom in general just look around you from state to state and see were your freedoms are being strip so next time you vote if you can remember who you are voting for

    July 22, 2011 10:14 am at 10:14 am |
  11. fernace

    I live in Texas which has a large hispanic community, so I'm surprised the ads wont run here. It seems all working class Texans need a reminder that there are politicians who remember who & what they are working for! So far, during the Tx. legislative sessions, the Republicans have done excactly what they said they would not. That means diminish funds for all necessity programs, we workers pay for, such as education, healthcare, emergency services & help for the ill & elderly! I realize we all must do our part to get our federal buget balanced, but the workers have & are continuing to "share the sacrifice." The rich & mega-corperations seem not to be sharing in that sacrifice & instead want to operate as though we have a surplus to toss around! We don't, & our backs are bent from the burden of "sharing the sacrifice" alone. It's time the Republicans understand that & it's time the Democrats back us up. We, the people, are what keeps this country going & both parties need to recognize that!!

    July 22, 2011 10:18 am at 10:18 am |
  12. Democrat Class Warfare & Race Baiting - Destroying the economy, destroying the country

    I have a few of words for Hispanics that will scare them off the rethugs who only think about them when it's voting time . . . . . weber, imigracion, documentacion?, carcel, deportacion, odio de ilegales, bachman, perry . . . . . for starters!
    ================================================================================================
    Only people here illegally would be afraid to produce their fraudulent papers, or their lack of proof of legal residence.

    It is clear the Democrats stand for open borders, lawlessness and an invasion of this country by illegal immigrants. Pay no attention that many of these people are gang members, drug runners and potentially terrorists. Democrats don't think that is a problem at all.

    July 22, 2011 10:20 am at 10:20 am |
  13. Britannia

    Let me get this straight: we have citizens who can vote but who can't speak the language of this country? Unless everything has changed with the INS it's one of the conditions of becoming a citizen, with the right to vote, that you can speak English. Or did I sleep through this amendment to the law!

    July 22, 2011 10:21 am at 10:21 am |
  14. vic , nashville ,tn

    With out Hispanic and Latino voters no white house

    G.W.Bush and Karl Rove know that

    July 22, 2011 10:22 am at 10:22 am |
  15. Dominican mama 4 Obama

    The GOTP better hope that the Cuban vote that they seem to count on will be enough. I can tell them that it won't be. The GOTP will need the Mexicans, Salvadoreans, Dominicans and every other Hispanic/Latino in between to be competitive in 2012. I would like to be amongst the first to inform them that THAT AIN'T HAPPENNING!!!
    The GOTP can't expect to take a crap on an entire ethinic group and then turn to them for a favor.
    The GOP are nothing but a bunch of opportunistic sinverguenzas looking to kick us out of the country along with our American children, enforcing Jim Crow style laws aimed at people that look like us, blaming us for the theft of jobs from 'real 'mericuns' and then expecting us to lead them to victory by voting for them at the polls.
    They have cojones the size of Texas it is thus very wise and timely that the DNC has come out with these ads that in real time combat and contrast those from the GOTP. It is my sincere hope that the President and the DNC continue to respond quickly and effectively to all the lies and misinformation that the Rethugs have been getting away with with impunity for the last 3 years.
    Latinos like myself will have a response for the GOP and Obama's call to action in November 2012.
    Viva Obama!
    Si se Puede!

    July 22, 2011 10:26 am at 10:26 am |
  16. ConservaFASCISTS/Alan West = Masogonist

    The President needs to win the latin to vote to win. He needs to attempt to try and pass the DREAM Act again.

    July 22, 2011 10:35 am at 10:35 am |
  17. Matt

    Shorter GOP position: "Vote for us! We love Jeebus too, and if you elect us we'll make sure you're deported LAST!"

    July 22, 2011 10:39 am at 10:39 am |
  18. maikl

    How Latino can vote for Obama? What he done for Latino. Nothing. Where is YES WE CAN. In a...hole. But Latino will go for Obama because they will again trust this the worse presidento ever.

    July 22, 2011 10:46 am at 10:46 am |
  19. debbie

    If our legal Hispanic Tax Paying citizens,vote Extremist Tea/Gop into office, "You will no longer be legal with even your papers?? Vote Rethug, Deportation Awaits you,and big time "Predudice" Independants and Dems need your vote?? Save yourselve,s from Southern Evangelical Terror??? The repub/Norguist/Gop will be your "Demise" Beware? Look what they did to our Black American in the civil right era,and before? Brutallity at its "Worst"

    July 22, 2011 10:46 am at 10:46 am |
  20. Blaum

    The DNC defending Obama's record is the funniest thing I've heard today.... how in the world can you defend that? Whose brilliant idea was this? Ask Sen. Gil Cidello if he's excited about defending Obama's record.... really... ask him.....

    The man will say and do anything to get re-elected... the Latino-vote is not this easy, Mr. President...

    July 22, 2011 10:49 am at 10:49 am |
  21. txgal54

    To Dean -"Absolutely amazing the way they pander to the illegals in this country. Why don't they run the ads in Mexico so it can be heard before the people come here?"

    FYI – Your ignorance is showing – first thing, ALL Hispanics are NOT illegals. AND if you read the article, it states that the Dem ads were run in response to ads first run by the GOP. so who is actually "pandering" here? the Dem party that is for equality for all or the Repugs who only want to "use" the hispanic vote and then toss them aside with disdain.

    July 22, 2011 10:52 am at 10:52 am |
  22. Stacey51

    Unbelievable! The GOP has shown nothing but pure hate for Latinos and now they want them to vote for them? Hysterical!

    July 22, 2011 10:57 am at 10:57 am |
  23. Jerry

    My fellow Latinos, I only have one question: Lets ask ourselves, what has this clueless president REALLY done for us? Other than buying a few Latinos with cushy jobs in Washington, again; what has this president/this administration done for us?

    Please don't allow President NObama and his lapdogs continue to take us for granted and opine that he can buy our votes by using his millions on radio and TV commercials.

    Ask yourself this question: Are you better off than you were two years ago? I know that in most cases the response will be a resounding "NO."

    Also, whomever you consider voting for in 2012, please diligently do your homework before you head to your local polling station. Don't be influenced by the smoke and mirrors tactics that have bee utilized by the current administration in the past.

    Just in case you are wondering, I am a life-long Democrat!

    July 22, 2011 11:02 am at 11:02 am |