Washington (CNN) - The Democratic National Committee says their first television ad buy this cycle is a Spanish-language commercial that defends President Barack Obama's record.
The ad, titled "En Quien Confiar," counter attacks against Spanish-language commercials the independent GOP group American Crossroads has started running.
The spot starts by saying that "behind the ads that pretend to care about our children, it's the Republicans who would end the Medicare guarantee while protecting tax cuts for the very rich. It was the president who extended health insurance to our children, financial aid for students and cut taxes for the middle class."
The ad closes by saying "we know who to trust, and who we can't because it's our job to protect our families."
The DNC says the ad will run in Reno, Tampa, Orlando, Miami, Denver, Albuquerque, and Washington, DC. The spot's release comes just a few days after a Republican National Committee ad and accompanying Spanish language radio commercial that criticized the president's record. Those spots ran in Colorado, New Mexico and Nevada.
A DNC official confirmed to CNN that the buy for their ad is many times larger than the RNC's latest ad.
Colorado, New Mexico, Nevada and Florida were all carried by Obama by single digits in the 2008 presidential election, after President George W. Bush narrowly carried them in his 2004 reelection victory.
Hispanic and Latino voters are a major force in all four states and the national unemployment level among Hispanics stands at 11.6 percent.
According to CNN Exit Polls, Obama won two-thirds of the Hispanic vote in 2008, up from the 53 percent that Sen. John Kerry received in the 2004 presidential election. Democrats won 60 percent of the Hispanic vote in last year's midterm elections.
– Follow Paul Steinhauser on Twitter: @PsteinhauserCNN