Washington (CNN) - The Democratic Congressional Campaign Committee launched a new ad and fundraising campaign Thursday targeting 44 House Republicans over their party's stance on Medicare and raising the debt ceiling.
The efforts, titled "Accountability August," are the latest steps taken as part of the committee's "Drive for 25" campaign to win control of the House in 2012.
Radio ads will run in House districts during August that the DCCC deem vulnerable in the next election. Congress adjourned this week after passing legislation to raise the debt ceiling that drew fire on both sides of the aisle.
"Congressman ______ voted to end Medicare forcing seniors to pay more to protect tax breaks for Big Oil and millionaires," the ad says. "Tell ____ stop choosing millionaires over seniors."
The ramped up campaign efforts, including billboards, door-to-door canvassing, phone banks and automated calls, will criticize 44 Republicans over their votes in support of House Budget Committee Chairman Rep. Paul Ryan's plan that included changes to Medicare and the refusal of House Republicans to consider increasing taxes on the wealthy as part of an agreement to raise the U.S. borrowing limit.
DCCC Chairman Rep. Steve Israel said Republicans "will have to explain to their constituents why they voted to end Medicare three times and raise seniors' health care costs."
"House Republicans' priorities are clear – they have repeatedly chosen Millionaires and Big Oil over Medicare and voters are holding them accountable for it," Israel, D-New York, said in a statement.
Paul Lindsay, Communications Director for the National Republican Congressional Committee, said Democrats are ignoring "the economic crisis they helped create."
"House Democrats can't talk about their agenda that is destroying jobs, so they are relegated to repeating the same pathetic demagoguery to distract from their plan to bankrupt Medicare," Lindsay said. "It's a worn out page from their political playbook that ignores the economic crisis they helped create."