(CNN) – As candidates swarm the Iowa airwaves ahead of the Ames Straw Poll Saturday, independent groups are also getting their share in the ad buys and keeping jobs the primary focus.
Know Your Care, a 501c3 organization that advocates for health care reform, took out a five-figure ad buy that promotes the 2010 Affordable Care Act as a law benefiting small business owners.
The 30-second spot will run in the Des Moines media market Wednesday through Sunday, with two plays during Thursday night's debate.
In the ad, "Bagel," a man is seen tending to his bakery while talking about his everyday worries of running a small business, including health insurance payments for his employees.
Following his remarks, the screen shows the words, "March 23, 2010: Affordable Care Act signed into law."
The main character then says he went to a website and found out he was eligible for a tax credit.
"We filed our taxes and got a check in the mail," said the small business owner. "Pretty easy."
The ad also claims 57,000 small businesses in Iowa are now eligible for "job-creating tax credits."
As the spot comes to a close, the business owner is seen working alongside his employees.
"My employees are there for me every morning," the character said. "And thanks to the health care law, I can be there for them."
The group also plans to defend the health care law enacted by Mitt Romney when he was governor of Massachusetts. Other Republican candidates have attacked the plan, which included an individual mandate, for giving too much power to the state in running health care.
It's about time we use the mass media to spread the TRUTH about the Affordable Care Act.