(CNN) – Is the presidency in need of some musical rebranding? According to GOP presidential candidate Herman Cain, a less traditional marching beat may be in order.
On Sunday, Cain told Fox News' Chris Wallace that the traditional marching song "Hail to the Chief" - usually played when the president arrives at formal appearances - could use some updating.
The former Godfather's Pizza CEO, who released his own gospel CD in 1996, reasoned: "It's kind of like in marketing. Periodically, companies that have been successful at branding, they might modify their logo just a little bit to give it a fresher look. I think 'Hail to the Chief' needs a little bit fresher sound."
So how would Cain update poet Walter Scott's and composer James Sanderson's classic refrain?
"It won't be hip hop," Cain said. But "I might put some gospel beats" into the song, he hinted.